I like Zotero which is a free online bibliographical management tool.I haven't used it through Chrome yet but have used it in Firefox and got the add on for Word. It automatically cited information for you which was a real time saver for me when completing my Advanced Diploma studies. Read the article in Bright Ideas for more information.

http://slav.global2.vic.edu.au/2012/03/30/zotero-available-for-chrome-and-safari-users/#.UKYUv4dweSo