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Although the maturity of the UK ready meals market has resulted in static growth in terms of sales value between 2007 and 2012, it is forecasted to grow significantly at a CAGR of 4.7%, between 2012 and 2017. In recent years, much attention has been paid to cooking becoming more common among men: it is no longer viewed as a chore and is more often considered as a life-skill akin to having a successful career, one that can enhance a person's image. However, while this is indeed true to an extent, UK males are still more reliant on ready meals than women. Despite social shifts, and a dominant media presence that has overstated their impact, women are still typically more likely to take on traditional roles within the family home, such as looking after the dietary habits of children and cooking.

Expected increase in the consumption pattern for animal food gives an impetus to the market for animal food. An optimistic future outlook for animal food unveils attractive opportunities for active market players. Dog and cat food, lucerne meal and pellets along with other animal food can be accounted as the key segments responsible for the expected growth in demand for animal food.

Food service includes the sale of food and drinks prepared outside of the home for immediate consumption either on the premises where they are bought or in the case of takeaways and home delivery transactions, at home. It also includes meals that are prepared outside of the home and catered to students, or the working and business classes.