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Virtual events are online exhibitions or marketplaces, which includes breakout sessions, video conferencing, web conferencing, collaboration tools, and communication and social networking. These virtual events offer information opportunities for attendees and respondents. These events are used in various sectors such as Healthcare, Education, Finance and Banking and Hospitality.

Advanced technologies such as green IT and virtualization, communications and collaboration, and business intelligence are witnessing a significant uptake. A few of the key drivers behind recent market changes may be attributed to retailers' need to improve their customer experience and storefront operations, reduction in operational costs and carbon footprints and adherence to global carbon emission standards. This is driving the demand for advanced technologies such as green IT and virtualization, communications and collaboration, and business intelligence.