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This report allows marketers to update their product and innovation strategies to make the most of new opportunities in the functional food and drink market. The conceptual frameworks and consumer data used throughout the report allow manufacturers to quickly identify what health needs and consumer groups should be targeted and with what ingredients.

The report comprises of data tables and supporting text, providing information at a regional and country level. The report is compiled from Canadeans extensive global soft drinks databases which are researched individually by country using our specialist researchers on the ground.

Food service includes the sale of food and drinks prepared outside of the home for immediate consumption either on the premises where they are bought or in the case of takeaways and home delivery transactions, at home. It also includes meals that are prepared outside of the home and catered to students, or the working and business classes.