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Tools that give an indication of the “influence” of a particular user are of use not only for users seeking authoritative users to follow, but for professional users seeking key “influencers” to work with.

The two systems agree on the first factor being measured. Twinfluence’s measure of Reach is the same as Grader’s first two factors - the number of followers you have and the influence of those followers

At this point I can’t say which method I prefer most. Grader has the advantage of presenting a single grade, which makes it easy to see and take in, but I think some of their measures are great (profile completeness?). Twinfluence has some great metrics. I like Social Capital as a measure, but I find the site seems to have a lag that Grader doesn’t.

Reframe It's social mission is clear: offer the public a space right next to the web where newspapers, bloggers, companies, governments, non-profits and individuals are able to hold one another accountable for the information they convey and withhold from the public.

Do they want one in which the top 1 percent hauled in more than 21 percent of all personal income in 2005? Do they want a country in which, as my former colleague at The Times, David Cay Johnston, has noted: the tax system “now levies the poor, the middle class and even the upper middle class to subsidize the rich”?

Leaders are people, the response goes, and groups are what they act on. Besides, the critics say, piling on, people have characteristics, not gatherings of them; and it’s at least pointless, maybe even dangerous, to impute human characteristics to groups.

In very important ways, these are inwardly-oriented phenomena which help us interact with each other in collectively acceptable ways.

There can be general types of cultures that appear to be broadly typical of certain industries or regions – Silicon Valley and automobile manufacturers are perhaps two obviously contrasting examples.

We have seen it - heard all the justification - learned from an early age - self interest trumps cooperation. Time and time again the issue was thrown in our faces - those of us that suggested that communication - honor - caring for others - putting limits on those that would have their way with the least of us - those that demanded that justice had to be taken into account. Now we see - now we know that the cost of Greed is Trust

The president is indeed a politician obliged to work things out with other politicians. Some of those are ambitious and immensely capable members of his or her own “organization,” the executive branch. Significantly, others are members of another branch of government, the legislative, which presumably deliberates and produces the legislation which the president is charged with executing.

On the one hand, you have a legislature directly representing the people and constituted specifically to determine and give direction to the actions of the government – much like a board of directors. On the other, you have an executive which gives expression to that direction.

Thankfully there are companies out there dedicated to protecting and defending your reputation. Reputation management is available, for a monthly fee of course. So, if there is unwanted content about you on the Internet, agencies such as ‘Reputation Defender’ offer ‘destroy’ assistance promising their “expert team will work tirelessly to remove that information” about you.

On one side of the equation lies the over-eager media audience, which engages with its passions in a participatory manner that borders on fanaticism — but is skeptical in its views of all messaging pointed in its direction (let’s call its members the “Participants”).

For the Participants to trust a brand, the message must come from a peer or a colleague or someone they inherently trust.

For the Desensitized to trust a brand, you need only demonstrate to them the value of your brand in a way that merges rhythmically with their attention

Here are a few ways that readers can use online social networking tools to spread the word about your book. I’ll be asking readers of Coffeehouse Theology to do at least one of these: Write a Review… Write a brief review at amazon.com, buy.com, borders.com, and barnesandnoble.com. These aren’t exactly “social networks,” but these reviews are sitting right at the point of sale, which is a tremendous tool if enough readers share their thoughts. Post a review to your blog (looking to start a blog? Visit www.wordpress.com to set up a free account) Add it to your Facebook profile Add it to your book list Add it to your Visual bookshelf or other book application. Share a brief review there. Join the Coffeehouse Theology group Post a link to the book’s page www.inamirrordimly.com/coffeehouse-theology/ Add it to your MySpace profile Add it to your online library such as Library Thing or Shelfari There are plenty of other tools out there that authors themselves can use, but as far as what readers can do, these are all simple ways they can talk back via reviewing and help spread the word of your book.