So here’s the observation. If you manage a brand online, get ready for people to leverage it — both professional and personal — for their own gain.The big question is whether to grease the skids and enable it, stand by and watch it happen, or send in the clowns and get all legal.
The question is this: should I be giving product to bloggers and twitter users to activate this sort of self-managed promotion/contest or am I on shaky legal/ethical ground? I did rip into the “Blog Slut” phenomenon and don’t want to demean the Lenovo brand name by getting into any kind of payola arrangements. That aside, @moon has pounded the word Lenovo and gotten other people to Tweet it far more than the usual organic flow of the conversation would have. So should I shut up and be happy for the free branding?
Looks like a cool solution for a community based around blogs and forums. Sort of like hosting a Wordpress MU.
simply by selecting
the appropriate template in a drop-down menu
The Movable Type Community Solution is a complete, out-of-the-box social media solution that lets site owners deploy community-oriented web sites, including forums, community blogs, and user-generated content communities, with just a few clicks.
The Movable Type Community Solution builds on top of the Movable Type 4 platform and extends Movable Type functionality with advanced community management capabilities such as user profiles, avatars or user pictures, favoriting or user voting, reader contributed content, community blogs and forums.
Windows XP Professional, Service Pack 2
Windows Server 2003, Service Pack 2
Solaris, SunOS
Linux flavors:
RedHat Enterprise
CentOS
Fedora
BSD
Mac OS X
Apache 1.3x
Apache 2.x
Windows IIS 5.x
Windows IIS 6.x
ySQL 4.0 or greater
PostgreSQL 7.x, PostgreSQL 8.x
SQLite
Plus, everything in your community is video-enabled, including message boards and blogs.
Viral Widgets
Members can syndicate their favorite content from your community to some of the Web's most trafficked sites, including MySpace, iGoogle, WordPress and Blogger, with a simple mouse click. Or, they can easily copy/paste the embed code.