Connecting + Consumers + Brand = Building web strategy to create intense relationships ... - 0 views
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Consumers are key for companies. Key because they’re clients and best advocates of the brand.
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CRM is meant to increase loyalty by offering information and generating repeat business.
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Web offers to brand a vast conversation facilitator toolbox such as blogs, forums, twitter, digg-like platforms, social networks, and instant chats to develop an intense relationship with consumers.
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