Edwards/Tryon: Political video mashups as allegories of citizen empowerment - 0 views
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Subsequently, inspired after watching another user’s mashup, still more users may choose to participate directly in remix culture, and produce their own video mashups. In terms of empowerment, these further acts of participation are crucial because they signify how users can become more active and more media literate with the online and off–line information they are consuming on a daily basis [4].
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Just as in the case of a video camera in the hands of a video activist at a street rally, engaged online users can produce mashups as a means for political advocacy (tool), political protest (weapon), and political observation (witness).
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Scholarly article analysing three political video mashups: "When the viral video "Vote Different" broke into the mainstream media in March 2007, the political video mashup became a notable media phenomenon. User-generated mashups threatened to cut through the U.S. news clutter that typically shapes election discourse. In this paper, political video mashups are examined as allegories of citizen empowerment during the 2008 U.S. presidential election. Political video mashups can act as tools of political advocacy, forms of political protest, and modes of political commentary. Finally, though they are already being co-opted by mainstream political campaigns, the paper addresses the potential of mashups to re-interpret political messages in ways that may encourage the active re-framing of political issues among twenty-first century citizens."
