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The Implicit PrejudiceMahzarin Banaji can show how we connect "good" and "bad" with biased attitudes we hold, even if we say we don't. Especially when we say we don't

In one video clip, a team passed around a basketball. Of the 45 executives watching, just one noticed the woman who walked slowly right through the game, carrying an open white umbrella. After a few more examples, Banaji had convinced the audience that these kinds of mistakes in perception, or "mind bugs," operate all the time, especially in our unconscious responses to other people.

Decision Making Suffers from Unconscious Prejudices

When making complex decisions, legitimate factors sometimes mask choices influenced by prejudice—so bias is hard to detect. Recent research untangled some of these complex scenarios revealing that people are willing to sacrifice quite a lot to fulfill their subconscious biases.