Matthew Yglesias » Needed: More Olive Gardens - 1 views
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George Mehaffy on 29 Sep 10"Needed: More Olive Gardens Olive Garden Restaurant 1 Chuck Salter's Fast Company article "Why America is Addicted to Olive Garden" neither explains why America is addicted to Olive Garden nor even establishes that American is, in fact, addicted to Olive Garden. It is, however, a really excellent profile of the company, Darden, that owns Olive Garden along with a few other restaurant chains. To throw a couple of bold claims out there that probably nobody agrees with, brands, chains, standardization, and replication are some of the most underrated economic phenomena and single-establishment retail businesses among the most overrated. There's an association between multiple-establishment restaurants and low quality, but I think that if you take a broad view you'll see that this is both a contingent phenomenon and a waning trend. Darden's own Capitol Grille chain is excellent and Olive Garden is better than you care to admit. Besides which, all the legitimately first-rate chefs are branding and franchising these days, they're mostly just a bit hesitant to get entirely above-board about what they're doing."