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Buy Bing Ads Accounts Introduction Bing Ads is a pay-per-click (PPC) advertising platform, meaning that advertisers only pay when someone clicks on their ad. Businesses may develop and manage advertising campaigns on the Bing search engine using Bing Ads Accounts, a service. Businesses may target their advertising to display on Bing when users search for particular terms, and they can also monitor the number of times their ads are clicked.