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Real Estate Search Engine Marketing Options inShare Real Estate Search Engine Marketing: Options for Real Estate Agents Using search engines has become one of the most popular activities on the Internet, second only to email. But with millions of websites and billions of web pages, potential homebuyers need a tool that can sift through this clutter to find the realtor websites relevant to their search. Thanks mostly to the techniques pioneered by Google, search engines have become remarkably effective at providing results that are highly relevant to the term or phrase the user searches on like Homes for Sale. But to be relevant, you have to be found, and this is where search engine marketing comes in. What is Real Estate Search Engine Marketing? You may have great inventory, a fantastic local clientele, and a high-end new website, but if that website doesn't show up on the first two pages of Google (or Yahoo, MSN, or Ask Jeeves), you're not getting the exposure you need to remain competitive. Why aren't you showing up? You may have overlooked Real Estate Search Engine Marketing. Effective search engine marketing is about more than just optimizing your website or submitting it to the search engines for indexing. When hundreds or thousands of your competitors are competing with you on your service and keywords, just one Internet marketing technique won't give you high rankings. Studies have proven what most Internet users know already - people usually do not look past the first two pages of search results. And with over 71% of homebuyers initiating their home search on the Internet (according to the National Association of Realtors), you can't afford to miss out on all of those active buyers. And if your site isn't ranked high, it probably isn't pulling in leads either - leads that translate to more sales and more commissions. How does it work? Unlike organic search engine optimization, which you (or your webmasters) can do yourself, Real

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