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Massey Fogh

Are promotional products always a wise decision for advertising your organisation? - 0 views

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started by Massey Fogh on 24 Sep 13
  • Massey Fogh
     
    As part of a new study performed to analyze the advertising impact of promotional products, it was concluded that, using a sample set of around 28 popular products, a staggering 94% of the participants currently owned one or two of the objects presented to them.

    What should i spend my advertising funds on? Current statistics show that many of the conventional items are continuing to be the main preference for many enterprises. In the top ten most popular items (by genre) are keyrings, note pads, awards, pens, conference folders, USB sticks/flash drives, umbrellas, mugs, bags and stress items. We learned about notebooks by browsing Bing. This riveting memory sticks portfolio has assorted offensive tips for the purpose of this viewpoint. Most people who have worked in an office, been to a trade show or just attended an event of some sort, will probably have been exposed to and therefore able to select at least 3 of the above objects, proving just how wide spread promotional products reach

    What is it about these items that makes them ideal for promotions? It's the return on investment that these products offer over their lifetime, with many items continuing to be with the recipient for up to 2 years. For the small investment cost you get over 2 years worth of exposure. Compare this to the cost of a simple radio broadcast, television advert or even a newspaper ad. To learn more, please consider taking a glance at: promotional products. The reason recipients retain the products they are given is mainly down to the usefulness of the item. With almost every marketing product being used at least daily , there is huge potential exposure for your message, slogan or log to be seen.

    Which do you think reaches the most amount of people per day - TV, Radio or promotional products? If you said promotional products you were correct, it's true, 88% of the people are in exposed to a promotional item every day compared to around 80% for radio advertisements and 75% for TV advertisements. Get more on this related essay by browsing to rent anything but cattle. However it's not all about the exposure, the stats also suggest that the products are doing exactly what they were intended to do - getting your label out there and remembered! More than double the amount of people in the survey could remember the company emblem that is printed on an item they received compared to the a radio ad they have recently heard.

    There are many other factors that keep promotional products a priority choice for marketing campaigns including the positive effect on customer relations, reinforcing customer loyalty, creating trust in the company and word of mouth recommendations based on receipt of an item. All of which go much further than any other advertising media.

    We'll leave you to make up your own mind on whether you think promotional products are worth spending your marketing budget on..

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