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we recorded how 232 users looked at thousands of Web pages. We found that users' main reading behavior was fairly consistent across many different sites and tasks. This dominant reading pattern looks somewhat like an F and has the following three components: Users first read in a horizontal movement, usually across the upper part of the content area. This initial element forms the F's top bar.Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area than the previous movement. This additional element forms the F's lower bar.Finally, users scan the content's left side in a vertical movement.