Many hazardous chemicals can also be transported in our oceans, atmosphere and food chains and accumulate in places far away from their original source. They have been found to build up in the bodies of animals including birds, fish, whales, polar bears and even human breast milk. The problem and the solution are therefore not only a cause of local concern. This is a truly global issue.
Contents contributed and discussions participated by Sabina Donnelly
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Detox campaign | Greenpeace International - 2 views
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Again, this is aimed at readers who are far away from where this problem is occurring. It brings the issue close to home and hopefully motivates the reader to action
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“Just do it”
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“Impossible is nothing”
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“Make the Change”
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Of these brand owners, one group stood out in particular as the most likely champions of a toxic-free future - the world’s largest sports brands. Not only are these brands self-proclaimed leaders and innovators, but they have the size and influence to work with their suppliers to begin bringing about real change on the ground and eliminate the use and release of these hazardous chemicals.
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This rhetoric is aimed at Nike and Adidas. Greenpeace uses irony by highlighting these companies' slogans.
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The alkylphe
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nols and PFCs found in the samples are a cause for serious concern, as these chemicals are known hormone disruptors and can be hazardous even at very low levels
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Clean w
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ter is not only a basic human right - it is the world’s most threatened essential resource
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Greenpeace has gone to these companies' websites and selected quotes which express their commitment to environmentally friendly practices. This shows the hypocracy of these companies as they advertise green initiatives while they really do not know or control where their supplies come from.
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2/12 Play A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory.
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A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory.
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Greenpeace
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A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory
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This photo and its caption have a lot of impact on the reader. The caption describes discoloured water which can be seen in the collector's sample bottle. Futhermore, the photo shows an odd yellow sludge/waste coming out for the pipe. In the background of the photo, you can see the turbid river water and smoggy air. What is particularily effective is the use of hyperbole. The odd looking sludge is the largest and central object in the photo, dwarfing the person standing next to it.
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another aspect of visual rhetoric that is used in this photo is accent. Compared to the bleak and grey background, the yellow sludge jumps out from the photo
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At 6:00pm in the evening, a pipe on the north side of the Youngor International Garments City factory dumps large quantities of foul smelling waste water into the river
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Photo # 11 in the slide is particularily effective because the subject of the photo is covering his mouth and nose with his hand while looking down at the discoloured redish purple water coming out of the discharge pipe. When we read the caption, we find that he is doing this due to the terrible stench of the water. Both the caption and the subject's reaction in the photo make the experience more real for the reader as we can imagine the experience as if we were there.
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Wastewater is intended to be treated at the treatment plant.
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Greenpeace uses irony in the photo and its caption. We see settling ponds of water in a textile factory and learn in the caption that it is supposed to be treated. The irony is that this is for show was chemical analysis of water shows that the water is not treated
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A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory
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This photo and its caption have a lot of impact on the reader. The caption describes discoloured water which can be seen in the collector's sample bottle. Futhermore, the photo shows an odd yellow sludge/waste coming out for the pipe. In the background of the photo, you can see the turbid river water and smoggy air. What is particularily effective is the use of hyperbole. The odd looking sludge is the largest and central object in the photo, dwarfing the person standing next to it. Sabina Donnelly 1 minute ago Radney's Business Writing Course another aspect of visual rhetoric that is used in this photo is accent. Compared to the bleak and grey background, the yellow sludge jumps out from the photo
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Challenge Nike and adidas to cut the chemicals and detox our water - 2 views
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Who will rise to the challenge and champion a toxic-free future? During a recent investigation, Greenpeace identified several major international clothing brands, including the sports giants adidas and Nike, linked to facilities in China that are releasing toxic chemicals into our water. Unfortunately, these facilities are just the tip of the iceberg. Across many countries, hazardous chemicals are being released into our precious waterways, poisoning our water and threatening people and wildlife.Like any
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oin us in challen
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As much as 70 percent of China's rivers, lakes and reservoirs are affected by water pollution. During our recent investigations, Greenpeace identified links between a number of major clothing brands and textile factories in China that are releasing hazardous chemicals into our rivers.These chemicals are a serious threat to human health and the environment. Some are known hormone disruptors, whilst others can affect the reproductive system. Many of them don't break down in the environment, but instead build up in the bodies of animals and humans.
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Appeal to logic and emotion. By using these facts and statistics, Greenpeace is trying to engage the reader rationally and emotionally. As these chemical do not break down, we are now conscious of the fact that their presence is going to be a long term problem. Furthermore, Greenpeace states that these chemicals disrupt hormone function, making the situation more real and personal. Lastly, Greenpeace makes this issue hit home and persuades the reader to realize that this is not just an issue in China. Rather, across the ocean in North America, we too are affected by the use and release of these chemicals into water. The statement that these chemicals have been detected in polar bears makes the reader realize and question whether is it in our water as well
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ransported in our oceans, atmosphere and food chains. High levels of cert
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hey can also be found far beyond their original source,
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The intended audience of this video is young and active and are most likely to purchase merchandise from sportswear companies. This video uses a lot of symbolism as adidas and nike logos are prominent throughout. Furthermore, these companies' symbols are found in close proximity and correlation with the Greenpeace detox logo (asian style character "x") symbolizing unit between these companies and chemical free/reduced use.
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If Nike and adidas learn from any of their champion athletes and superstars, they will know that every setback, every mistake, every wrong decision provides an opportunity to come back stronger than ever before.
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"Lay down the challenge" tab. This interactive module allows the reader to vote for who they think will be the first to change their business practice and limit or stop the use of harmful chemicals. After voting the polls become visible. I believe that the intended audience is actually Nike and Adidas themselves. It becomes a motivating factor for these companies to change as the winner of the poll is motivated to not disappoint its voters and the loser motivated to prove otherwise
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"Lay down the challenge" tab. This interactive module allows the reader to vote for who they think will be the first to change their business practice and limit or stop the use of harmful chemicals. After voting the polls become visible. I believe that the intended audience is actually Nike and Adidas themselves. It becomes a motivating factor for these companies to change as the winner of the poll is motivated to not disappoint its voters and the loser motivated to prove otherwise
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ain hazardous chemicals have even been found in polar bears!
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Graffiti appeals to a younger audience...same audience who is most likely to purchase nike and adidas goods.
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style of "detox" is a link between our North American culture and the textile producing factories in China. The black sillouette behind detox resembles the oozing of toxic chemicals
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Barbie wrapped in Rainforest destruction scandal, tiger outrage - 0 views
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Greenpeace - 0 views
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Game on. Greenpeace is calling on Nike and Adidas to see which one is stronger on the flats, quicker on the breaks, turns faster and plays harder at a game we're calling 'Detox', Read more > Sendai, Japan - Greenpeace has condemned Japan's ongoing disregard for international human rights law following a decision by the Sendai High Court to uphold convictions of anti-whaling activists Junichi Sato and Toru Suzuki.
Sabina Donnelly