SMART SET - Collection - TOPS - 2 views
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APPAREL TOPS View all CARDIGANS SHAWLS SWEATERS BASICS BLOUSES FASHION TOPS T-SHIRTS TANKS & CAMIS BASICS BLAZERS & JACKETS DRESSES
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The background is most likely white to make the clothing stand out more against the background
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The picture labeled "Tops" at the top of the page- this picture uses attractive females who look happy and look like they're having fun. What the company is trying to say is that if you buy these clothes, you will look and feel like these women as well.
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APPAREL TOPS View all CARDIGANS SHAWLS SWEATERS BASICS BLOUSES FASHION TOPS T-SHIRTS TANKS & CAMIS BASICS BLAZERS & JACKETS DRESSES BOTTOMS View all BERMUDAS AND SHORTS CAPRIS PANTS SKIRTS DENIM DENIM SHOP SPECIAL SIZES TIGHTS, LEGGINGS AND SOCKS ACTIVEWEAR SMART DEALS SALE
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The Apparel is listed in a clear and easy to access way to make it simple for customers to skip around and look at each different clothing department. If it were difficult to do so, customers would get frustrated and give up.
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SALE
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The word SALE is in large pink capital letters to draw peoples attention to it immediately. People see sale and they think "save money, spend money"
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Smart Set encourages you to "like" them on Facebook. This is so they can be always popping up on your news feed and therefore have more advertising
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Sign up for updates
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"Sign Up for Updates" at the bottom of the page. If they get your email they can be constantly emailing you about their sales and new products and again, have more free advertising.
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CHUNKY KNIT SWEATER $48.00 $14.99
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"Cunky Knit Sweater"- I would never buy this sweater online just because of the name its under. To me, that says this sweater will make you look heavy set.
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