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Contents contributed and discussions participated by Elias Rumley

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Muscle Hack - Home of Muscle Growth - 2 views

www.musclehack.com
shared by Elias Rumley on 03 Dec 10 - Cached
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      The website is complete with a navigational tool bar at the top of the page, very helpful for keeping track of where you'd like to be in the website.
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      Another navigational standard just beneath the navigational tool bar is the search bar. Quick and easy to find information pertaining to a specific topic.
  • Home of Muscle Growth
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      MuscleHack has two main slogans, the highlighted one being "Home of Muscle Growth" and the one in the logo being "Mor Muscle, Less Fat, Less Time." Mark McManus, the blogger who maintains MuscleHack, makes it clear right away that this is a website dedicated to shedding off as much fat and putting on as much muscle in as little time as possible.
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      These slogans also suggest (and this can be verified by reading a few blog posts) that Mark very firmly believes that his information contained in this blog is the best (and possibly only) way to safely put on muscle quickly.
  • Muscle growth, which is sometimes called  ‘muscle hypertrophy‘, is what this site is all about. Yes there are thousands of different training systems out there, but this one is designed SPECIFICALLY to make your muscles larger – PERIOD!
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      Note the first three paragraphs. "... MuscleHack, the home of muscle growth." "If you want to learn how to build muscle fast, MuscleHack is THE place to be." "... this [training program] is designed SPECIFICALLY to make your muscles larger - PERIOD!" Immediately, the blogger uses repetition (in conjunction with the slogans) to get it clear that this website is entirely about muscle gain, no questions asked.
  • ...12 more annotations...
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      To give the option to bloggers to keep informed and up-to-date on any new blog posts or pieces of information, there is an option to subscribe to an RSS feed.
  • I will NEVER sell out. I will NEVER recommend a product I don’t personally believe in. I will NEVER share your email address with ANYONE. I will NEVER try to sell you something you don’t need. I WILL keep the vast majority of everything I do FREE of charge.
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      This section was preceded by the heading "Mark's promise to you". This entire bulleted list is an example of Ethos, where Mark is trying to prove that all the information provided on the blog is genuine, and that there is no scam or illegitimacy in being involved with this blog.
  • Want FREE help and advice?
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      A search over the website shows that the term "free" appears 9 times on this page. Apparently Mark wants to be very clear that there is no risk in following his blog, as everything here is free. In a sense, it's Logo. This blog is free, and as proven earlier, will not scam you or abuse your information; therefore, you should have no reason to not follow this blog.
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      For Mark to still turn a profit on this blog, he has some blatant advertisements through Amazon.com posted on the blog. While he probably recommends all these products, this is also his source of income.
  • The Muscle Hacker is Mark McManus, a 29 year old Certified Fitness Instructor committed to helping others build the body of their dreams. Mark is a naturally skinny guy who overcame the hardgainer's curse through years of research and personal experience. Whether you want to build new slabs of muscle or drop your body fat percentage to reveal chiseled abs, Mark CAN make it happen for you.
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      Mark uses Ethos by claiming he is a Certified Fitness Instructor, who was a "hardgainer" (ie, a skinny or slim male who has difficulty in developing muscle) who overcame this barrier; therefore, he must have the credentials to help you gain muscle also.
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      Mark also uses Pathos, by stating his commitment to helping others build the body of their dreams and making your fitness goals happen for you. The suggestion is that Mark wants to help you become fit.
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      Near the top of the page, you have an opportunity to "grap a copy of Mark's FREE book". I have personally looked into this myself, and what it doesn't tell you is that this is that you end up the mailing list by asking for this book. While it is very easy to withdraw from the mailing list, it is a clever trick to get you to come back to this website at least once to remove yourself from the list. Mark may realize that one return to his website could be enough to keep you coming back for more out of curiosity, something he as a blogger wants out of readers.
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      The website is riddled with pictures of muscular men. This is an appeal to men who want to have that physical appearance. The pictures are an attempt to subconsciously plant the (inaccurate) logic of "If I read this blog, I will look like these men" in the minds of certain readers.
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      Another side note about these pictures - most of them are actually of Mark, trying to convince the reader that this blogger has seen results with his own information, and so must have some sort of credibility (Ethos).
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      To provide an outlet for users to passively advertise MuscleHack, users have the option to like MuscleHack on Facebook. The ideology behind this is that this act of liking MuscleHack will result in a post in Facebook's news feed, resulting in the possibility of Mark receiving a new reader from a curious Facebooker.
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      Mark also provides other means to share MuscleHack. Ultimately, to obtain new readers.
  • MuscleHack is the genuine article (unlike most other sites out there). You CAN have your dream body, and it would be my privilege to coach you to success!
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      In the concluding line of the "front-matter" to this website, Mark makes one more stab at using Ethos and Pathos. MuscleHack is genuine (Ethos), and Mark would be pleased to help you reach your dream body (Pathos).
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      It's not a major thing, but it is still worth noticing that Mark generously uses font formatting to his advantage in his writing. Headings and sub-headings have different size and style of font. Points which call for extra attention in the body writing are written in red to draw in readers.
  • Donate To MuscleHack
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      Mark either wants or needs money in order to keep MuscleHack online, so whatever finances he can't get from his own work or advertising, he needs to get from other sources, and donations from readers are an excellent thing to try.
  • Get Your Body Fat Percentage
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      I find it interesting how the homepage has a cool little applet like a body-fat-calculator on the sit of the page. I am willing to bet that this is put there in order to boost the amount of hits for this page. Somebody can suggest to their friend, "Check out Musclehack.com, there's this body fat calculator on the homepage that you may find useful!" Mark is hoping that these readers who stopped by for the litlle gizmo may stay as permanent blog followers.
8More

Reading in a Whole New Way | 40th Anniversary | Smithsonian Magazine - 5 views

www.smithsonianmag.com/...eading-in-a-Whole-New-Way.html
shared by romie_mui on 06 Sep 10 - No Cached
    • Elias Rumley
      Elias Rumley on 17 Nov 10
       
      Right away, skimming the page, I feel that there needs to be more pictures. E-readers struggle to keep their attention to text for an extended period, so pictures will help break the monotony.
  • American prosperity and liberty grew out of a culture of reading and writing.
    • Elias Rumley
      Elias Rumley on 17 Nov 10
       
      Very strong statement. Perhaps a tad over-reaching, but it is effective in demonstrating the writer's belief that literacy is key in culture.
  • The first screens that overtook culture, several decades ago—the big, fat, warm tubes of television—reduced the time we spent reading to such an extent that it seemed as if reading and writing were over. Educators, intellectuals, politicians and parents worried deeply that the TV generation would be unable to write.
    • Elias Rumley
      Elias Rumley on 17 Nov 10
       
      It's interesting to see that, at one point, professionals believed writing would become a rare skill and the rarity of literacy would regress back to ancient times.
  • ...1 more annotation...
  • Pixels encourage numeracy and produce rivers of numbers flowing into databases.
    • Elias Rumley
      Elias Rumley on 17 Nov 10
       
      Very strong imagery, that effectively contrasts the pixels (which are small and humble) produce a river (usually powerful and comparitively large) of information.
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