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J.Randolph Radney

YouTube - Broadcast Yourself. - 3 views

www.youtube.com/my_playlists

shared by J.Randolph Radney on 09 Feb 11 - No Cached
  • J.Randolph Radney on 09 Feb 11
     
    Videos on rhetorical analysis of different sorts
trehbein

Peace River Coal | Peace River Coal Safety - 1 views

peacerivercoal.com/peace-river-coal-safety.html

shared by trehbein on 07 Mar 11 - No Cached
  • At Peace River Coal Safety is Paramount
    • trehbein
      trehbein on 07 Mar 11
       
      Could be made more readable, such as: At Peace River Coal, Safety Is Paramount.' By putting a comma in, and ending with a period, it might make a bolder, more thought-out looking statement.
  • zero harm policy
    • trehbein
      trehbein on 07 Mar 11
       
      If this is the name of an actual policy, it could be capitalized to emphasize it's importance.
  • same, non-negotiable rules
    • trehbein
      trehbein on 07 Mar 11
       
      Should not be a comma after 'same', as it isn't really a listable descriptive term as used here.
  • ...6 more annotations...
  • Ensure that all of our operations have fundamentally safe, well designed plant, equipment and infrastructure
    • trehbein
      trehbein on 07 Mar 11
       
      The grammar here isn't quite correct. It's difficult to read 'All of our operations have... well designed plant,..'
  • Compliance with legislative and other requirements placed upon us, including those to which we voluntarily subscribe, is fundamental to the way we do business. 
    • trehbein
      trehbein on 07 Mar 11
       
      This is a long and potentially confusing sentence that could be re-worded for readability.
  • Rescue team
    • trehbein
      trehbein on 07 Mar 11
       
      'Rescue Team' should possibly all be capitalized, or be all lower-case, unless the team is just called 'Rescue'.
  • On September 18, 2009 Peace River Coal celebrated achieving the milestone of One-year Lost Time Injury Free operation.
    • trehbein
      trehbein on 07 Mar 11
       
      Again, could be re-worded, to something such as "...Peace River Coal operation celebrated the achievement of One-year Lost Time Injury Free." Or, "..celebrated achieving the 'One-Year Lost Time Injury Free' milestone.
  • successful recipients of the "Best and Overall First Aid Award" at the Regional Mines Rescue Competition - July 2009
    • trehbein
      trehbein on 07 Mar 11
       
      Ethos: Exemplifying this proud moment causes the reader to see more respectability in the company. This is not exactly using the company's pre-existing reputation to make a point believable, but it is making a believable point about how the company should be respected by using examples that appeal to the reader's view of the company overall.
  • We recognize that our strength as a company resides in the men and women who contribute to our business.
    • trehbein
      trehbein on 07 Mar 11
       
      Logos: The logical statement here implies that happy, healthy workers contribute more strength to the company itself than unhappy, injured ones, so this statement clearly states that it's in the best interests of the company to keep everyone safe. This is something that the reader can take and agree with at face value because it's an honest, logical statement.
J.Randolph Radney

Walmart Canada - Save Money Live Better. - 1 views

www.walmart.ca

shared by J.Randolph Radney on 08 Mar 11 - Cached
    • Jordan Sallenbach
      Jordan Sallenbach on 08 Mar 11
       
      "Save money, live better" Tells customers that if they shop at wal-mart they will have a better life because they will save money
    • J.Randolph Radney
      J.Randolph Radney on 20 Mar 11
       
      Yes, but what sort of appeal is this (in terms of rhetoric)?
    • Jordan Sallenbach
      Jordan Sallenbach on 08 Mar 11
       
      The blue colour has a calming effect, it makes people feel safe.
    • Jordan Sallenbach
      Jordan Sallenbach on 08 Mar 11
       
      Lots of images
  • ...1 more annotation...
  • Featured Items
    • Jordan Sallenbach
      Jordan Sallenbach on 08 Mar 11
       
      Lots of items to draw people in, "featured items" show customers the most appealing items
Annie Wong

Apple: It's All About the Brand - 1 views

www.wired.com/...56677

shared by Annie Wong on 08 Mar 11 - Cached
  • Ask marketers and advertising experts why Mac users are so loyal, and they all cite the same reason: Apple's brand.
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      This sentence describes what will be discussed in the article. It dips into the logical argumentation section of a rhetorical triangle.
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      This paragraph here is giving the audience facts, and statistics of why/how Apple has become such a successful brand
  • $11 billion in annual sales.
  • ...32 more annotations...
  • boosting
  • advertising budget
  • 15 million to $100 million
  • "It was the marketing company of the decade."
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      Ethical argumentation is present here. This quote is from John Sculley, he was the marketing exec of Pepsi (as mentioned above) and everybody knows how popular and well known Pepsi is, so he is seen as a reliable voice for marketing facts because of his success in the Pepsi company.
  • awarded
  • powerful brand
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      You can sway an audience into deeper consideration into the brand by describing it as a "powerful brand" (Ethos)
  • Apple "Brand of the Year"
  • overwhelming presence of Apple
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      As a reader, this statement shows that Apple is a brand which is very passionate about their products, and they want everyone to know just how great their products are. However, consumers could find the marketing of the brand to be overkill and too obnoxious, or feel as if its being shoved down their throats, which could be a negative and turn off, and cause them to invest in other brands.
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      Another logical point. It can be seen as a testimony. The success of the iMac and iPod rely solely on the brand. If it weren't for the brand, it very well might not be a popular/successful item.
  • comes through in everything they do."
  • "Without the brand
  • Apple would be dead
  • It's got nothing to do with products
  • branding is all that keeps them alive
  • emotional brand
  • is loved
  • branding has become as powerful as religion
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      Similie. Here they are trying to make people realize just how important branding is by comparing it to religion.
  • about imagination, design and innovation
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      Emotional aspect. At the end of the day, no matter what, there are loyal customers, who will support brand regardless. This is what makes people love the brand and its products
  • one of the reasons Apple has been rebranded
  • rejuvenate the brand
  • intimate with its customers
  • company projects a humanistic corporate culture and a strong corporate ethic, characterized by volunteerism, support of good causes or involvement in the community
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      Emotional - Shows Apple cares and wants to give back. Also shows that it's not just a flashy brand with cool gadgets, but the products also help better the lives of many..Positively sways audience because of the education aspect
  • Apple, on the other hand, comes across as profoundly humanist. Its founding ethos was power to the people through technology, and it remains committed to computers in education. "It's always about people,
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      Visually, products are colourful and many times, there are choices to suit personal preferences, this also makes the product easily identifiable. (ex. any brightly coloured, music player, even if not Apple, will probably be associated with Apple because they were they ones who first introduced it.)
  • products and advertising are clearly recognizable
  • Apple's design is people-driven
  • established a "heartfelt connection" with its customers.
  • products are designed around people
  • unique visual and verbal vocabulary, expressed in product design and advertising
  • Apple has always projected a human touch
  • pple used great leaders -- Cesar Chavez, Gandhi and the Dalai Lama -- to persuade people
  • Apple's famous "1984" Super Bowl ad
Japjot Singh

Justice Institute of British Columbia | Canada's leading public safety educator - 1 views

www.jibc.ca

shared by Japjot Singh on 09 Mar 11 - No Cached
    • Japjot Singh
      Japjot Singh on 09 Mar 11
       
      The website uses blue color to appeal to its viewer.
    • J.Randolph Radney
      J.Randolph Radney on 09 Mar 11
       
      There are different sorts of appeal; what kind is blue likely to evoke? What sort of appeal is this (logos, ethos, pathos)?
    • Japjot Singh
      Japjot Singh on 10 Mar 11
       
      Blue color is likely to evoke the emotional approach of the reader. So, i would say it pathos
    • Japjot Singh
      Japjot Singh on 09 Mar 11
       
      The website uses various links at the bottom of the first page, so that viewer can get a better understand of the website. It also provides the company's contact details at the top right and bottom of the page, making it really easy for someone who wants to quickly look at some important data and then contact the company for more detailed information.
    • Japjot Singh
      Japjot Singh on 09 Mar 11
       
      The main page has a very strong impression on the viewer as it provides a very detailed information about six main outlines on the top of the first page and can be really helpful.
    • J.Randolph Radney
      J.Randolph Radney on 09 Mar 11
       
      What do you mean by 'impression'?
    • Japjot Singh
      Japjot Singh on 10 Mar 11
       
      By " Impression", I mean to say that the website impresses the viewer by providing almost all the required information under six main outlines on the front page. These "Drop down" boxes give an impression of a good website.
  • ...5 more annotations...
  • Future Students Current Students Alumni International Clients Faculty & Staff
    • Japjot Singh
      Japjot Singh on 09 Mar 11
       
      Use of Quicklinks to target particular individuals for simplification of information.
  • Five things to know about JIBC
    • Japjot Singh
      Japjot Singh on 09 Mar 11
       
      Describes how jibc is changing itself to get more better(Enhancing law enforcement capacity, New JIBC website)  and providing extended services (like tution tax receipts)
    • Japjot Singh
      Japjot Singh on 09 Mar 11
       
      Uses various social networks to be accepted by wide variety of viewers.
  • Find Programs Find Courses
    • Japjot Singh
      Japjot Singh on 09 Mar 11
       
      A handy quick search for easy individual approach.
    • Japjot Singh
      Japjot Singh on 09 Mar 11
       
      Rhetorical Analysis on www.jibc.ca
Garrett Paluck

League of Legends - Free Online Game | LoL - League of Legends - 2 views

www.leagueoflegends.com

rhetoric

shared by Garrett Paluck on 13 Jul 11 - Cached
    • Garrett Paluck
      Garrett Paluck on 13 Jul 11
       
      The first thing you notice when you come to this website is the big red button labeled ``Play For Free`` It`s big,bright, in your face, and it tries to send a message. (Text)
    • Garrett Paluck
      Garrett Paluck on 14 Jul 11
       
      The background image is eye catching. A red woman and a blue entity are fighting on a cliffside, it shows wonder and mystery.
    • Garrett Paluck
      Garrett Paluck on 14 Jul 11
       
      non-text
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      The news board show alternating images of new/important information. Each new concept is supported by an attractive picture which makes people want to look into what the images mean.
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      non-text
  • ...5 more annotations...
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      The logo itself is pretty eye catching. Gold Letters against a grayish black background look pretty appealing. On top of that, the logo takes up lots of space; they are trying to make people remember it. (non-text)
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      The text that reads "Join Riot Games" is big, noticeable, and written weird. This could just be an add to attract new employees, but I think it's also a marketing tool. This add makes this company seem more like a locally owned business, rather than a big corporate giant, making people feel more comfortable around it. (text)
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      The tabs on this website are simple to read, easy to find, and link people to the relevant part of the website. (text)
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      These tabs will link people to relevant in game content. Each tab is included with an interesting picture. (text/non-text)
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      These links are feature interesting looking characters to appeal to people to click on them. By doing so (linking to their facebook, twitter, or youtube) they will be informed about the game's future news and be inticed to return. (text/non-text)
Garrett Paluck

New Skins and Leona Bundles | LoL - League of Legends - 1 views

www.leagueoflegends.com/...new-skins-and-leona-bundles

rhetoric

shared by Garrett Paluck on 15 Jul 11 - No Cached
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      This picture looks really cool. This page is basically a marketing took for this character, and seeing a good picture of the character makes people want to buy/play her
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      non-text
  • It’s bright, sun-shiny day here in Valoran, so it’s only fitting that we should welcome a dazzling new presence into the League of Legends, juxtaposed against some of the most ominous skins we’ve offered to date!
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      A two line sentence opens up this article both simply and elegantly. This one line is a hook to get readers interested and involved in reading this article (text)
  • ...3 more annotations...
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      The 3 short sections are a marketing tool used to persuade people to buy this character. The first section makes appealing. The second sections sell the additional items. The last line informs people that they will save money buy buying now. (text)
  • Leona, the Radiant Dawn has marched her way into the League of Legends. Heavily armored and armed to the teeth, Leona is far from the delicate flower. As a staunch defender of her allies, you’re likely to find her leading the charge, a Solar Flare ready to light up your life! Along with her standard resplendent regalia, Leona’s wardrobe changes include a more pragmatic Defender look and her lighter, more agile Valkyrie armor. Whether you’re fresh off the battlefield or ready to rise again, we’ve got an exciting look for the occasion. And don’t forget that you can pick up the Defender Leona bundle and save 50% off your skin purchase. Or if you’re a high roller, however, you can save big on both Defender Leona and Valkyrie Leona in the Leona Double Bundle!
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      These screenshots have both an artist's rendering of the displayed version of a charcter, and of the characters doing something cool in game using their new appearances.
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      non-text
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