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Brandon Del Debbio

Kamloops Community YMCA-YWCA About Us - 0 views

www.kamloopsy.org/...aboutus.htm

shared by Brandon Del Debbio on 17 Feb 12 - No Cached
    • Brandon Del Debbio
      Brandon Del Debbio on 17 Feb 12
       
      This picture with all the bikes being used and everyone seems to be enjoying themselves while working out appeals to pathos. Maybe even ethos since they do look like they are in shape and gives creditbility.
  • Delivering community-specific programs and services designed to enhance and empower lives has been the mission of the Kamloops Community YMCA-YWCA for nearly four decades. Our story is about people from every background working together to make a positive difference in the quality of life for themselves and others. Their unselfish commitment to the health and well-being of the community they share has had a tremendous impact with far-reaching benefits. We trace our roots back to the early sixties, when a small group of concerned women met together in the basement of a boy’s club to form a Y neighborhood group. Familiar with the work of the Y they began to organize programs and services eventually leading to the chartering of the YWCA of Kamloops in 1965. Ten years later, the focus and the scope of programs and services were broadened when members voted to join the YMCA movement and the Kamloops Community YMCA-YWCA was formed. In the near thirty years since then, our Y has built a proud legacy of uninterrupted community service sparing no effort to keep pace with changes that have come with time. The same spirit of commitment and dedication upon which our association was founded still fuels our determination to build toward a healthier tomorrow. We look back with pride at all that has been accomplished since our humble start and it inspires us to look forward with a renewed sense of commitment to what we must yet achieve.
    • Brandon Del Debbio
      Brandon Del Debbio on 01 Mar 12
       
      This long text appeals to ethos, logos and pathos. Ethos because they give factual information which gives more credibility and does give imperrions of being legit. Pathos espeacially in last paragraph because it is inspiring and people may like to be inspired. Logos because the explanation does make sense and gives factual information on what their purpose is.
jessica fennell

HomeSense International Inspired Home Decor Products - 0 views

www.homesense.ca/...company-info.asp

shared by jessica fennell on 03 Mar 12 - No Cached
  • Unique, inspired home décor
    • jessica fennell
      jessica fennell on 03 Mar 12
       
      Pathos
  • When we opened our first HomeSense store in 2001, we knew we had a winning formula - offering you brand name and designer home décor and unique accessories from around the world, all for 20-60% less than you'd pay at a department or specialty store, every single day.
    • jessica fennell
      jessica fennell on 03 Mar 12
       
      Logos
  • the world's leading off price retailer of apparel and home décor.
    • jessica fennell
      jessica fennell on 03 Mar 12
       
      Ethos
  • ...1 more annotation...
  • ever-changing assortment of exciting, fresh new product each week
    • jessica fennell
      jessica fennell on 03 Mar 12
       
      Pathos
  • jessica fennell on 03 Mar 12
     
    Discover unique decorative ideas for your home. HomeSense has a fine selection of Bed & Bath, Home Décor, Gourmet Food, Kids Toys, and Pet products a great prices. Find a HomeSense store near you. Many of our stores offer expanded store departments offering a variety of great gift ideas.
J.Randolph Radney

The Art of Non-Conformity - 1 views

chrisguillebeau.com/3x5

blog lifehacks travel nonconformity lifestyle inspiration productivity writing

shared by J.Randolph Radney on 17 Feb 11 - Cached
  • J.Randolph Radney on 17 Feb 11
     
    For the non-conformists among you...
Matthew Wallace

It's Time Oil Companies Get Behind the Development of Renewable Energy | We Agree | Che... - 0 views

www.chevron.com/weagree

shared by Matthew Wallace on 12 Mar 11 - No Cached
  • We agree.
    • Matthew Wallace
      Matthew Wallace on 12 Mar 11
       
      Constant Repitition of "We Agree." These are written in red on the pages and are the most eye catching items on the page.
  • Related Topics Investing in Innovative Startups Saving by Going Solar Chevron Supports Clean Technology Innovation We're Helping Diversify the World's Energy Supply Chevron Energy Solutions Leads in Efficienc
    • Matthew Wallace
      Matthew Wallace on 12 Mar 11
       
      Chevron is constantly trying to show it's vistors how much it is doing about many different environmental issues. Here, they provide more links to guide you to more detail on each topic.
  • They're part of the solution. If we're going to meet future demand, we need every molecule, every megawatt of energy that's available and viable
    • Matthew Wallace
      Matthew Wallace on 12 Mar 11
       
      Hyperbole or is it? I would say this is a hyperbole. Although it is true that we will need this energry, it is not realistic to expect that we will be able to harness energy down to the level of every molecule.
  • ...6 more annotations...
  • Growing a tree is a long-term commitment. So is meeting tomorrow's energy needs through renewable energy sources.
    • Matthew Wallace
      Matthew Wallace on 12 Mar 11
       
      Analogy
  • Together, we're committed to finding the answer to low-carbon transportation fuel, even if that answer doesn't come tomorrow.
    • Matthew Wallace
      Matthew Wallace on 12 Mar 11
       
      Very pesitive tone. The tone used in this sentence is very positive and inspired. Shows that they're in for the long haul.
    • Matthew Wallace
      Matthew Wallace on 12 Mar 11
       
      Video The video shows that head staff at Chevron think that things need to be done about the big issues too. They show that they are on top of these issues by cleverly pairing the issues posed by the "average teacher" with the solutions that Chevron is backing "now" and trying to deal with "now."
    • Matthew Wallace
      Matthew Wallace on 12 Mar 11
       
      A running tally shows how many people agree on the issues presented and gives you the option dierectly above to "See what else we agree on."
    • Matthew Wallace
      Matthew Wallace on 12 Mar 11
       
      Note: When you click I Agree, this number does increase by one right away. I checked to ensure the number wasn't entirely arbitrary.
    • Matthew Wallace
      Matthew Wallace on 12 Mar 11
       
      Double Note: While you are on this site you can actually see the number increase from people other than yourself "agreeing."
  • We invest in energy technologies that satisfy, or have the potential to satisfy, four basic criteria: economics, scale, customer expectations and density—that is, the ability to be delivered on demand and in quantity. And we never stop looking.
    • Matthew Wallace
      Matthew Wallace on 12 Mar 11
       
      Shows that Chevron is actively searching for better solutions to main issues.
  • And that's why we're the only major international oil company with an energy services company that delivers efficiency and renewable power to clients.
Alexander Condon

A Conservative Choice for President | Michele Bachmann for President | MicheleBachmann.com - 0 views

www.michelebachmann.com/about

MicheleBachmann.com president

shared by Alexander Condon on 16 Jul 11 - No Cached
  • Michele wants government to make the kind of serious spending decisions that many families and small businesses have been forced to make.
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Here she is aligning herself with the middle-class which could serve to distinguish her from some of the other Republican candidates who have been critiqued for over-looking the middle-class. It also alludes to her dissatisfaction with recent government spending and bailout packages. She is siding with the everyday American who protested the extreme government spending amid the recession. Provides pathos as it shows her sense of financial responsibility and similarity with everyday Americans.
  • Michele is a leading advocate for tax reform, a staunch opponent of wasteful government spending, and a strong proponent of adherence to the Constitution, as intended by the Founding Fathers.
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      The sentence is elegantly written and effectively uses parallel structure which appeals to the audience's logic. The sentence concludes with a reference to the Founding Fathers which rouses nostalgia for the beginning of the United States. This nostalgia can be very affective as many Americans (especially Republicans) feel that government was best under the Founding Fathers. The Founding Fathers personify all that is great about being American-independence, democracy and strength. Founding Fathers also alludes to the joyous celebration of the Fourth of July (Independence Day) which provokes pathos.There is also a simile here as she compares herself to the Founding Fathers.
  • She is also a defender of the unborn and staunchly stands for religious liberties.
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      As " a defender of the unborn", Bachmann positions herself as pro-life. The phrase is a euphemism as it is a nicer way of saying against abortion. The second part of the sentence "staunchly stands for religious liberties" is likely a second euphemism stating her siding with the bible on topics such as same-sex marriage. Both stances develop ethos especially amongst Republicans and may also appeal to emotion as the topics are deeply personal.
  • ...17 more annotations...
  • In July 2010, Michele hosted the first Tea Party Caucus meeting. She is seen as a champion of Tea Party values
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Here she positions herself of a leader of the Tea Party which adds considerable credibility (ethos) to her candidacy because of the Tea Party's considerable resources and growing popularity. It is important for Bachmann to identify herself as a leader as that is what people are voting for. Also note how the term "champion" is consistent with the website's continued emphasis on winning.
  • Michele and Marcus have five children, Lucas, Harrison, Elisa, Caroline, and Sophia. In addition, the Bachmann family has opened their home to 23 foster children
    • Alexander Condon
      Alexander Condon on 18 Jul 11
       
      This sentence develops both ethos and pathos. Ethos as she is seen more reputable and trustworthy by having such a large and seemingly happy family. The main purpose here is pathos as she depicts herself as a loving and devoted humanitarian. She is portrayed here as a mother figure, someone responsible that can look after a large and diverse household (a metaphor for the United States?).This last statement develops a paradox between her portrayal throughout the passage as a tough candidate like one of the Founding Fathers, and her portrayal as a loving, responsible mother who can take care of the nation. Very Interesting.
  • Michele is the first Republican woman to be elected to the U.S. House of Representatives from Minnesota
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Interestingly, this is the only line in the passage that directly points to Bachmann's uniqueness as a female candidate. Potential supporters who were unsure whether she could become the first female president will be reinforced by her being the first Republican elected to the House of Representatives from Minnesota. It achieves ethos as she becomes a more credible candidate as well as logos because "if she was the first woman from Minnesota than why can't she be the first woman president". For the female audience, it may also be pathos as she is seen as breaking down barriers to womens freedom.
  • Michele Bachmann is running for president to bring a new voice to the White House
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      The main use of rhetoric in Bachmann's opening line is "bring a new voice to the White House". The new voice rhetoric is very common among presidential candidates as it is a metaphor for change. Indirectly this new voice represents the possibility of correcting the current governmental problems. It appeals mostly to ethos as it could inspire hope in the audience. 
  • She recognized the need for quality schools and subsequently started a charter school for at-­‐risk kids in Minnesota.
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      The sentence develops ethos and pathos in the audience. Ethos as her character and reputation is bolstered by her emphasis on education. Pathos as she highlights having started a school for at-risk kids; specifying "at-risk kids" adds emotion to the description and depicts her as empathetic. 
  • Serving on the Intelligence Committee, she has consistently advocated peace through strength to ensure America's national security. She has proudly taken a vow to support and defend the Constitution of the United States against all enemies, foreign and domestic.
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Here she states her stance on foreign policy. She successfully aligns herself with the Americans who seek an end to the War in Afghanistan by stating that "she has consistently advocated peace". Also she answers the critics who think she won't be tough enough by saying that "she has proudly taken a vow to support and defend the Constitution of the United States against all enemies". She shows experience and ability by having served on the Intelligence Committee (logos). "Taking a vow" appeals to emotion as it carries the connotative meaning of commitment, dedication, and marriage. 
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      The video introduction is a very persuasive addition to the website for several reasons:1. It provides a quick synopsis of the website that young voters and those pressed for time will greatly appreciate.2. Logos: She emphasizes having already been successful as a congresswoman. Describes herself as a hard-worker. Also note the attention to detail in having the message exactly one minute long.3. Ethos: She begins by establishing herself as an official candidate having done all the paperwork. Seems trustworthy through eye contact and fluent speech.4. Pathos:Talks about "taking your voice" to the White House and being a "winning team". Concludes by passionately telling viewers that "we can do this".
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      It's worth noting that she's wearing the exact same outfit from the picture in the top. This aspect is puzzles me, perhaps it's done to depict her as simple and relatable to the everyday American. Very interesting. 
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Argument/PurposeThe website is intended to convince Republican delegates and all other voting-age American citizens that Michele Bachmann should become the next US President and that they should vote for her.  Audience: The audience is voting-age Americans. It is not intended for Canadians or audiences from any other nationalities.
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      The picture depicts Bachmann as patriotic (the flag on her collar), conservative (seems to be conservatively dressed), and happy (the big smile-ethos). It's interesting that she's not looking at the camera but rather up and to the side. Might have been done because she looks better from this angle, or potentially to show her as ambitious and aspiring. -also note her husband's smiling picture located underneath the video. He is well-dressed (ethos) and again smiling (pathos). Showing that she's married also adds to her candidacy especially among the more conservative Republicans.  
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Bachmann logo found here at the top as well as at the very bottom serves to authenticate the document. It's symbolic of an official stamp or even the presidential seal. Of note are the stars (again the allusion to success and winning, as well as patriotic); the red, white, and blue classic American colours; and the red and white stripes through the 'H' in Bachmann which allude to the American flag. The authenticity of the stamp appeals to the logic (logos) of the viewer as well as adding to Bachmann's credibility (ethos). The patriotic symbolism appeals to the strong patriotic emotions of the visitors. 
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      The page is entitled "A Conservative Choice for President | Michele Bachmann for President". It is significant because Michele is a Republican candidate and the party is built on conservatism. She is evoking ethos as stressing herself as a "Conservative Choice" establishes her as a good fit for the party. 
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      The page exhibits a red, white, and blue theme. These symbolic American colours are used to evoke both pathos and ethos in visitors. Pathos as the colours appeal to emotions by giving American's a comforting patriotic feeling. Ethos as the colours help develop Bachmann's character as patriotic, loyal, and trust worthy. The colours also make it nice to read as they provide visual continuity.
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      also of note are the American flags hanging down from both sides which could be metaphoric of the hanging flags during the presidential inauguration
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Notice how she puts social media options: email, texting, facebook, right at the top of the page where they will be seen by most visitors. This increases the accessibility to her site and updates and will be welcomed by younger voters especially. It also shows her as technically savvy and in-touch with the latest in technology (ethos).  
    • Alexander Condon
      Alexander Condon on 18 Jul 11
       
      It's interesting the attention being payed to social media in the wake of Obama being so effective using these tools in the last election
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Another purpose of the site is to bring in donations from supporters to fund her campaigning. Notice how the donate button is coloured red so to stand out and draw attention. The red colour actually makes the audience want to click it, especially as it stands out from the other white tabs. It's that red button that we all want to press.
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Pictures of Bachmann speaking with people in the community are persuasive by developing logos, ethos, and pathos. Logos: seeing her speaking with seemingly everyday people adds support to her claims of being "the voice of the people". Ethos: the pictures make her appear more trustworthy and reputable. especially the picture of her shaking a woman's handPathos: She is again smiling in the pictures which evokes happiness. She is also photographed speaking with hand gestures which shows passion. 
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Notice the applauding crowd in the background; the viewer assumes that the crowd is applauding for Bachmann and this provokes ethos as her credibility is enhanced by the image. It is also potentially pathos as it can be seen as a metaphoric image of a crowd during a (presidential) victory speech. The symbolic image of the victory speech evokes happy emotions of winning; relate it back to the video where she calls it "a winning team".
    • Alexander Condon
      Alexander Condon on 18 Jul 11
       
      the audience almost seems to be looking up and towards the webpage, as if applauding Bachmann's message
  • she spent five years as a federal tax litigation attorney, working on hundreds of civil and criminal cases. That experience solidified her strong support for efforts to simplify the Tax Code and reduce tax burdens on family and small business budgets.
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Here she documents her considerable experience with the tax system (logos). It serves to back her claims at being able to reform the tax system. Also we again see her aligning with the middle-class.
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