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According to recent reports, there have been significant privacy concerns at the Facebook HQ. It seems that Facebook employees get a great perk – spying on whomever they want. It seems that an employee can learn a lot about you, without you ever knowing it. Not only that, but they can see information on whose profile you’ve been looking at. Do you really want that information tracked?

Every time you sign up to play Texas Hold’em or hit your friends with rotten pumpkins (if someone makes this app), you’re giving away all of you personal information to these application providers. How often do you when you play games on yahoo, or MSN first give away all of your information? There are even more applications that exist solely to extract your personal data, and to be used for whatever they want.

Now, although not a surprise, the latest deal with Microsoft may make the internet a smaller place. Next time you’re searching on the internet and you find yourself being served advertisements for beer when you’re on a random florist website, it may be thanks to your Facebook cookie. When Facebook launches their new “SocialAds” platform on November 6th, it will unleash a network of sites with information not only on your browsing habits, but on all of your personal information.

Owen Van Natta, Facebook's chief operating officer, said a visit to Amazon.com will uncover all the product recommendations one might want but the value can be limited in the anonymity of the people posting the reviews. On the other hand, if you take your online activities and put them through the filter of the people you know well, those actions take on greater meaning.

All of this works, Mr. Van Natta said, because Facebook inhabits the intersection of the web and real life, and its connections are between real people who know each other.

"Che Guevara has become a brand. And the brand's logo is the image, which represents change. It has becomes the icon of the outside thinker, at whatever level - whether it is anti-war, pro-green or anti-globalisation," she says. Its presence - everywhere from walls in the Palestinian territories to Parisian boutiques - makes it an image that is "out of control", she adds. "It has become a corporation, an empire, at this point."

"There is a theory that an image can only exist for a certain amount of time before capitalism appropriates it. But capitalism only wants to appropriate images if they retain some sense of danger," Ms Ziff says.

But in Latin America, she points out, Che Guevara's face remains a symbol of armed revolution and indigenous struggle.