The Metropolis Magazine has been holding Next Generation Design Competition since 2003. They want to provide a platform for young designers to promote the spirit of activism, social involvement, and entrepreneurship. They offer prize money of $ 10,000. But the real attraction is the publicity given to the projects of winners and runners-up. This recognition helps abstract ideas take concrete forms. For 2009, the theme for the Next Generation Design Competition was: How do we fix our energy addiction? They offered some guidelines, "Think about how we live and work, what we use, how we get where we need to go, hidden costs to our pocket books and the environment, across the whole design spectrum. Focus on one area that needs fixing—products, interiors, buildings and landscape, communication systems, or anything else you can imagine—and develop your idea fully. And above all, think of our energy addiction as a design problem at all scales."