Econtra Publishing has announced the launch of Independent Magazine Publisher , a new title designed to provide magazine publishing companies with a thought provoking, how-to guide to launching, managing and growing profitable magazines. Publisher, Jon Barrett, explained: "Our cover strap-line says it all, Making Magazines Make Money. The economic downturn has been a sharp reminder that magazine publishing is like any other business. Every department is duty-bound to maximise its productivity, seek out cost savings and support revenue growth. "We invite everyone in the magazine industry to join our readership, from the multinational consumer press to niche business-to-business specialists: even non-publishing companies producing customer or employee titles. "Our editorial team will leave no stone unturned in its quest to find new products, services and ideas designed to help publishers improve their profitability. To guide our editorial research and exclusive reporting, we are contacting tens of thousands of publishing professionals to learn from their experiences, thoughts and plans." Independent Magazine Publisher's launch coincides with Publishing Expo 2010, offering publishers and suppliers the opportunity to discuss the title's editorial content and marketing opportunities face-to-face. The event will also see the title reveal the findings of its ongoing research into magazine profitability and innovation. Register to receive free issues of Independent Magazine Publisher at http://www.magazinemagazine.com/ .
Econtra Publishing has announced the launch of Independent Magazine Publisher