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Ellen Maleszewski

Public relations and social marketing strategy | topstory.ca - 0 views

www.topstory.ca/strategy.html

public relations

shared by Ellen Maleszewski on 07 Aug 11 - No Cached
  • When did you last step back and take a hard look at the messages — intentional and unintentional — that your organization is sending out? Communication affects relationships, and how people feel about your organization is an important factor in their giving. This feeling is forged and tested on a day-to-day basis, in countless moments of truth.
  • The operating concepts in today's successful corporations are total quality, social responsibility, and relationship selling. The two important questions that effective organizations ask are:"How do we manage our interdependence with the community?""How do we develop excellence within our organization?" [TOP]
  • Put together a matrix of stakeholders and issues involving your organization This is just a grid, with stakeholder groups running down the left side and issues running across the top.
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  • Once a group feels it's been heard, it's more ready to hear you.
  • Being sensitive to what people are concerned about is as important for organizations
  • People trust their experience. What you actually are is as obvious as what you say you are. Public relations is not a matter of wheeling out an image at convenient times. Relating is a matter of interacting with people around issues that are of consequence to them. Public relations simply manages this process on an organizational level.
  • The matrix exercise should suggest editorial direction for your newsletters and speaking engagements. During the course of a two-year period you should cover all the important issues, and by the third year you should be revisiting some. The three hallmarks of a great story are content, readability, and impact
  • Your first priority should be to establish communication with your important stakeholder groups and move this in the direction of dialogue. This should be a collaborative effort of your communications staff and your senior management team. I
  • utting limited resources where they'll do the most good is important
  • Excellence in public relations helps to create an excellent organization. This has everything to do with loyalty, imagination and charisma. And support.
  • Ellen Maleszewski on 07 Aug 11
     
    Information about what PR is...ellen use it for your notes
Ellen Maleszewski

Submit Your Public Relations Article - 0 views

aboutpublicrelations.net/blglossary.htm

public relations

shared by Ellen Maleszewski on 06 Aug 11 - No Cached
  • Within the four P's of Marketing (Product, Price, Place, Promotion), PR helps meets the marketing communication needs of promotion (along with components of the other P's) to advance sales of products and services. PR plays a role in advertising, publicity, packaging, point-of-sale display, trade shows, and special events. Also called Marcom.
  • Conducting outreach or responding to the news media on behalf of your organization or client. Media relations is often considered a specialized function within a public relations campaign. 
  • Typically representing an organization's management to inform and motivate the organization's employees through internal communications, training, awards programs, and other events.
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  • Enhancing your organization's participation and position within a community through outreach efforts for the mutual benefit of the organization and the community. See Public Affairs below.
  • See Public Affairs below
  • Maintaining relations with the public, government agencies, news media, employees, shareholders, and other affected parties on behalf of an organization involved in a crisis situation. See here for more information on crisis management.
  • Ellen Maleszewski on 06 Aug 11
     
    Public Relations Glossary. Great place for definitions
Ellen Maleszewski

Public Relations Definition: PRSA Official Statement - 0 views

www.prsa.org/...index.html

public relations definition

shared by Ellen Maleszewski on 06 Aug 11 - No Cached
  • Anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization.Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization’s social or citizenship responsibilities.Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization’s aims. These may include marketing; financial; fund raising; employee, community or government relations; and other programs.Planning and implementing the organization’s efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in short, managing the resources needed to perform all of the above.
  • The earliest definitions emphasized press agentry and publicity, while more modern definitions incorporate the concepts of “engagement” and “relationship building.”
  • “Public relations helps an organization and its publicsadapt mutually to each other.”
  • Ellen Maleszewski on 06 Aug 11
     
    Definition of PR
Ellen Maleszewski

Public Relations Specialists - 0 views

www.bls.gov/ocos086.htm

public relations

shared by Ellen Maleszewski on 05 Aug 11 - Cached
  • An organization's reputation, profitability, and its continued existence can depend on the degree to which its targeted public supports its goals and policies. Public relations specialists—also referred to as communications specialists and media specialists, among other titles—serve as advocates for clients seeking to build and maintain positive relationships with the public. Their clients include businesses, nonprofit associations, universities, hospitals, and other organizations, and build and maintain positive relationships with the public. As managers recognize the link between good public relations and the success of their organizations, they increasingly rely on public relations specialists for advice on the strategy and policy of their communications.
  • Public relation
  • must understand the attitudes and concerns of community, consumer, employee, and public interest groups to establish and maintain cooperative relationships between them and representatives from print and broadcast journalism.
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  • draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. Sometimes, the subject of a press release is an organization and its policies toward employees or its role in the community
  • arrange and conduct programs to maintain contact between organization representatives and the public. For example, public relations specialists set up speaking engagements and prepare speeches for officials. These media specialists represent employers at community projects; make film, slide, and other visual presentations for meetings and school assemblies; and plan conventions.
Ellen Maleszewski

Crisis Planning - 0 views

www.nku.edu/...crisis_planning.pdf

PR public relations crisis management

shared by Ellen Maleszewski on 07 Aug 11 - No Cached
  • Ellen Maleszewski on 07 Aug 11
     
    PR Tools: Crisis planning kit
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