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Ellen Maleszewski

Internal Communications: Planning the Plan | Everything Public Relations | Business blo... - 1 views

everythingpublicrelations.com/mmunications-planning-the-plan

public relations communications internal communications

shared by Ellen Maleszewski on 07 Aug 11 - No Cached
  • Many companies focus on communicating to their external audiences; segmenting markets, researching, developing messages and tactics. This same care and focus should be turned inside to create an internal communications plan. Effective internal communication planning enables small and large organizations to create a process of information distribution as a means of addressing organizational issues.
  • What’s the state of the company? Ask questions. Do some research. One form of research is to take a survey. How’s your company doing? What do your employees think about the company? You’re bound to get more/better responses from an internal survey than an external one. Some may be surprised by how much employees care and want to make their workplaces better. You may also uncover some hard truths or perceptions. This information can help lay a foundation for what messages are communicated and how they are communicated.
  • Why not have an internal mission statement? The statement might focus on customer service, continuous learning, quality, or striving not only to be the largest company in the market with the most sales, but to be the best company with the highest satisfaction ratings.
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  • Internal communication objectives should be measurable, and can change over time as goals are accomplished or priorities change.
  • How can we best communicate our messages to staff? Choose your marketing mix. Internal communication channels or tactics include: supervisor to employee, employee to employee, small meetings, large meetings, personal letter or memo, video, e-mail, bulletin board, special event, and newsletter. Some studies have shown this list to be in order of most effective.
  • One of the worst things a company can do is talk a lot, but not really say anything at all.
  • Ellen Maleszewski on 07 Aug 11
     
    Internal Communications - important. Assign for reading
Ellen Maleszewski

Submit Your Public Relations Article - 0 views

aboutpublicrelations.net/blglossary.htm

public relations

shared by Ellen Maleszewski on 06 Aug 11 - No Cached
  • Within the four P's of Marketing (Product, Price, Place, Promotion), PR helps meets the marketing communication needs of promotion (along with components of the other P's) to advance sales of products and services. PR plays a role in advertising, publicity, packaging, point-of-sale display, trade shows, and special events. Also called Marcom.
  • Conducting outreach or responding to the news media on behalf of your organization or client. Media relations is often considered a specialized function within a public relations campaign. 
  • Typically representing an organization's management to inform and motivate the organization's employees through internal communications, training, awards programs, and other events.
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  • Enhancing your organization's participation and position within a community through outreach efforts for the mutual benefit of the organization and the community. See Public Affairs below.
  • See Public Affairs below
  • Maintaining relations with the public, government agencies, news media, employees, shareholders, and other affected parties on behalf of an organization involved in a crisis situation. See here for more information on crisis management.
  • Ellen Maleszewski on 06 Aug 11
     
    Public Relations Glossary. Great place for definitions
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