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Wine and taste: Wine labels also affect our opinions of the food we eat : Cognitive Daily - 6 views

scienceblogs.com/...nd_taste_wine_labels_als_1.php

cognitive science pschology food health wine

shared by Maxime Lagacé on 04 Jan 10 - Cached

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Maxime Lagacé on 04 Jan 10

In many cases, wine drinkers will actually rate the identical wine higher when it's presented in a fancier bottle. So if presentation matters, then perhaps the presentation of wine could actually affect the taste of the food it's served with. This is the premise of a study by Brian Wansink, Collin Payne, and Jill North.

<div class="cArrow"> </div><div class="cContentInner">In many cases, wine drinkers will actually rate the identical wine higher when it's presented in a fancier bottle. So if presentation matters, then perhaps the presentation of wine could actually affect the taste of the food it's served with. This is the premise of a study by Brian Wansink, Collin Payne, and Jill North.</div>

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