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While in the United States

ads that include the phrase “ASk Your Doctor About…” and then some perscription drug to help some ailment.  Apparently the public should then go to their doctors and tell THEM what drugs they want.

In the European Union this practice has long been banned. No ads with senior citizens strolling on the beach recommending that you ask your doctor about some brilliant new drug. However, this October the EU will roll out new pharmaceutical policies that are intended to, in their words, “Modernize” the rules for the pharma industry.