two global surveys conducted in 2008 by Mc- Kinsey. "How Virtue Creates Value for Business and Society" stated, among other conclusions, that while investors often see corporate responsibility as part of the company's long-term strategy, 50 percent of corporate responsibility officers surveyed view it primarily as avoiding trouble, rather than a positive force for change.
Campbell has a presence in 120 countries with such brands as V8, Pepperidge Farm, Goldfish crackers and Franco-American sauces. Last year, it ranked second among American companies perceived by the U.S. public as the most socially responsible, according to the Corporate Social Responsibility Index of the Boston College Center for Corporate Citizenship and the Reputation Institute.
At Wharton, Stangis focused on an enduring challenge for corporate responsibility professionals: building and maintaining support within one's own company, especially in a recession, when indiscriminate do-gooding will invariably raise eyebrows among cost-conscious colleagues.
thinkahol * on 19 Sep 11Here we go again. The government and corporate media are pumping out more propaganda on vital economic statistics to mask the severity of our economic crisis. Deceptive unemployment, GDP, inflation and poverty measures are easily exposed with some research and a closer look at the data. The latest deception comes from the Census Bureau in their annual poverty report, which is now uncritically being "reported" on throughout the corporate media and echoing throughout online news outlets as well. The new Census data reveals that a stunning 46.2 million Americans, 15.1% of the population, lived in poverty in 2010. This is an increase of 2.6 million people since 2009. While these are staggering statistics that represent the highest number of American people to ever live in poverty, and a dramatic year-over-year increase, it significantly undercounts the total. The Census Bureau poverty rate is a highly flawed measurement that uses outdated methodology. The Census measures poverty based on costs of living metrics established in 1955 - 56 years ago. They ignore many key factors, such as the increased costs of medical care, child care, education, transportation, and many other basic expenses. They also don't factor geographically-based costs of living. For example, try finding a place to live in New York that costs the same as a place in Florida. A much more accurate measurement of poverty, which factors in these vital cost of living variables, comes from the National Academy of Sciences (NAS). Unlike the Census poverty measure, which gets significant coverage throughout the corporate media, the NAS measurement gets little, if any, mainstream media coverage.
