two global surveys conducted in 2008 by Mc- Kinsey. "How Virtue Creates Value for Business and Society" stated, among other conclusions, that while investors often see corporate responsibility as part of the company's long-term strategy, 50 percent of corporate responsibility officers surveyed view it primarily as avoiding trouble, rather than a positive force for change.
Campbell has a presence in 120 countries with such brands as V8, Pepperidge Farm, Goldfish crackers and Franco-American sauces. Last year, it ranked second among American companies perceived by the U.S. public as the most socially responsible, according to the Corporate Social Responsibility Index of the Boston College Center for Corporate Citizenship and the Reputation Institute.
At Wharton, Stangis focused on an enduring challenge for corporate responsibility professionals: building and maintaining support within one's own company, especially in a recession, when indiscriminate do-gooding will invariably raise eyebrows among cost-conscious colleagues.
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