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The media can choose to provoke the least stable, most trigger-happy sectors of the population. Or it can choose to strengthen democracy, civility, and the rule of law.

A website can be a vehicle to display Mass Medium content, which indeed is how most newspapers, magazines, and broadcasts use it. However, that merely replicates online the hallmark limitations of Mass Medium vehicles and doesn't take advantage of the New Medium's ability to display a precise match of specific information to each and every recipient's individual needs and interests, however different those receipients may be.