10 Advertisers Exploiting the Sept. 11 Attacks to Push Their Brands | BNET - 0 views
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anonymous on 08 Sep 11Some advertisers have been appealing to Sept. 11 to tell their own stories. Part of the appeal for this sort of thing is what's called in logic an "appeal to emotion" - if you use a symbol people have a powerful emotional connection to, they will be more easily swayed or drawn to you, or in this case to your product.