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http://www.mipworld.com/RM/RM_MipWorld2010/2011/pdf/transcripts/miptv-2011-branded-ente...
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www.mipworld.com/...tainment-summit-transcript.pdf
brandedentertainment
whitepaper
miptv
shared by
Alex Street
on 20 Jun 11
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Move Over Twitter: Facebook Wants a Piece of Social TV, Too
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www.tvgenius.net/...facebook-social-tv-twitter
socialtv
americalidol
checkin
socialcheckin
shared by
Alex Street
on 27 Jun 11
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Facebook users tend to have highly detailed profiles
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also connect their personal profile to their favourite brands and celebritie
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Facebook Connect allows users to sign into millions of sites
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...16 more annotations...
wealth of data provide
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page is used as a hub
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t MIPTV, Facebook outlined four key ways that the platform can be used to encourage social TV behaviour:
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Building TV Communities
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og onto the CBS website using Facebook Connect. Instantly, CBS has access to all that user’s favourite actors,
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One picture had 10,000 likes- the average user has 130 friends on average
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Facebook is Topgear.com’s second largest traffic driver
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2. Social Check in
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TV check in lets TV
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check into each episode of a series
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see that actually ten of their friends are also watching Top Gear at the same
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ocial EPG
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Million Pound Drop:
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wildly successful Facebook game
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8-10% of the TV audience played the game
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voting is monetised through a sponsorship.
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Monterosa to get TV firms making their own second-screen content | Technology | guardia...
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www.guardian.co.uk/...terosa-zeebox-second-screen-tv
companionscreens
secondscreen
usagedata
shared by
Alex Street
on 10 Jun 12
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ttracted 1.3m players over the show's
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create synchronised quizzes, audience polling and other interactive features
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puts control back in the hands of the creative producers
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tools will be invitation-only for now, and are aimed at broadcasters, producers and brands.
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Monterosa developed the tools based on the second-screen projects it has worked on with broadcasters
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mission is to give them the mechanics to do it themselves."
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Monterosa's self-service platform
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useful for smaller digital channels with audiences around the 100,000 mark as for the largest broadcasters.
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broadcasters don't want to actively promote a third-party service that will capture audience data and monetise it,
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Branded Entertainment Summit - MIPWorld
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www.mipworld.com/...branded-entertainment
MIPWorld
brandedentertainment
freemantle
shared by
Alex Street
on 20 Jun 11
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