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Alex Street

Videonet - News and Analysis - Broadcasters must dominate synchronized companion apps - 0 views

www.v-net.tv/NewsDisplay.aspx

bfi transmedia secondscreen

shared by Alex Street on 06 Oct 11 - No Cached
  • synchronise content around a programme so that what appears on the tablet or smartphone
  • never.no interactivity suite is directly coupled with the broadcast playout systems and ‘listens’ to events in the live broadcast and fires off triggers to a Content Delivery Network to determine what functionality the second screen will show at any time
  • ompanion devices, because they are IP-based and are personal by nature, introduce the interactivity and addressability that broadcasters cannot get via the television alone.
  • ...4 more annotations...
  • hese could also be synchronised in real-time so that the third-party can sell advertising inventory that coincides with the advertising breaks during the show or live event.
  • reater engagement, greater understanding of the audience and increased advertising potential
  • IBC: Impact of second screen apps proven with TV 2 Tour de France
  • Never.no provided the Synchronized Companion App Framework, which is part of the company’s Interactivity Suite (IS), a framework for connecting fragmented media technologies like TV, mobile and socia
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