Social Conformity Starts In The Brain - 0 views
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New research reveals the brain activity that underlies our tendency to "follow the crowd."
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no doubt that we look to the behavior and judgment of others for information about what will be considered expected and acceptable behavior.
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"We often change our decisions and judgments to conform with normative group behavior,"
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triggered a long-term conforming adjustment of an individual's own rating and that conflict with the group elicited a neuronal response in the RCZ and NAc similar to a prediction error signal.
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This is an interesting point. It means to say that if we are part of a group and that group has a strong opinion about something or a preference, to conform, our brain adjusts to that preference.
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Dr. Klucharev and colleagues hypothesized that social conformity might be based on reinforcement learning and that a conflict with group opinion could trigger a "prediction error" signal. A prediction error, first identified in reinforcement learning models, is a difference between expected and obtained outcomes that is thought to signal the need for a behavioral adjustment.
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The researchers used functional magnetic resonance imaging to examine brain activity in subjects whose initial judgments of facial attractiveness were open to influence by group opinion
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reinforcement
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Dr. Klucharev and colleagues hypothesized that social conformity might be based on reinforcement learning and that a conflict with group opinion could trigger a "prediction error" signal. A prediction error, first identified in reinforcement learning models, is a difference between expected and obtained outcomes that is thought to signal the need for a behavioral
