PRECISION Marketing from APOLLO

Providing credentials is the 1st step for building trust with your target market. Click http://tinyurl.com/yd2plpb for other requirements.

Secret #1 to Auto-Pilot Marketing: "Unique Value Proposition." Visit http://tinyurl.com/yloj2m8 to read more.

Relate to the Audience (specifically)! At first glance, this may seem a lot like "Be Crystal Clear" or "Aim at the Right Target with the Right Message" or even "Provide Proof Points" and it most certainly is in the fact that all of these Secrets work together to create killer B2B marketing messaging for your Lead Generation and Lead Nurturing campaigns. So, specifically what do we mean here? We mean, when in Rome, do as the Romans do. More specifically, if you are marketing to Law Firms, use relevant messaging for law firms. Use client quotes or case studies from law firm customers. State pains and challenges that they would relate to. Bad Example: "We specialize in working with companies large and small to streamline their document management processes, saving them up to 30% in costs." Better Example: "We work with small to medium sized law firms helping them save up to 30% in document management while virtually eliminating the headaches associated with file document control and eDiscovery." The second example has references to the audience and the specific environment the law forms live in each day. It takes time to get these messages tuned for each of the vertical markets you serve and for each of the audiences in each market. If your company is working hard to figure out how to improve SEO lead conversion, this is one of those areas to focus on. I'm reminded of the old fitness club TV advertisement where the model was finished working out and said into the camera, "Let's face it, if a great body came in a bottle, everyone would have one." It is the same with great, impactful marketing messaging. You have to work at it over time, testing and measuring; tweaking and adjusting until you get it right. Then, you set it on auto-pilot and count the leads.

Provide Proof Points! If you have followed the previous 4 secrets to Auto-Pilot Marketing you will be getting the attention of your prospect. Now, this is very important to understand...they will have a tendency to NOT believe you. That's right, we have all been a bit desensitized by all of the marketing noise out there, not only in our business lives, but in our private lives. We simply do not believe everything we see, hear or read. Therefore, you must provide proof points for your claims. If you are going to tell someone that your solution will save them 20-30% or more from what they are currently spending, don't tell them yourself, let your customers tell them! The best spokespeople you could ever have for your solution are the ones that would swear by it and want to tell everyone else about it. Why do your think that all of the big retailers have implemented Facebook pages and community sections on their websites? They want their fans to have a place to come and brag to everyone else. Develop as many quotes, case studies and customer endorsement letters as you can. Match the small company testimonials with the small company lead generation and nurturing campaigns and the large ones with the large ones. Match industries, match geographies, match the roles of each customer and prospect - as best as you can. This rule of sales NEVER CHANGES - PEOPLE BUY PROVEN SOLUTIONS (when their peers have already tested the waters and proven the case). They'll even pay more! They'll even pay more and pass up on a competitor's guarantee to select the "proven solution". So, Prove It!

Aim at the right target with the right message! This is a simple but often forgotten axiom of lead generation and, for the most part, it's not hard - it just takes time. Who is your target? What companies most need your solution? Why do they need it? How do I get their attention? One of the best ways to answer all of the above questions and more is to ask your customers; ask your prospects; ask your employees. You may be surprised at how easily they break down what is at the core of your solution - the real value proposition - the unique value proposition. Even ask your lost sales. That's right, some of the best information you can gain is from those that chose NOT to buy your stuff. Hidden secret: not only will they be brutally honest and provide great information, they will respect you for inquiring and view your organization as a cut above the rest - - which may lead to boomerang business. You know, that sale that was lost but came right back to you after their experience was less than nirvana with your competitor. Ask these folks questions like: - What was the main pain/challenge or gain (reason) for buying our solution? - What stood out above and beyond the competition? - What was unique about our solution? - How do you see it impacting your business? - How did you justify the investment? - What could we have positioned more effectively in the sale or articulated more clearly? - Did you identify anything in our solution that applies specifically to your industry? Once you have asked them these questions, you will not only have great marketing messaging for your next marketing campaigns, but you should have some priceless quotes for your website. Now, you can do an effective job getting the right message for lead generation and lead nurturing programs and the intensity of the responses from your customers will tell you the best markets to replicate your solution over and over.

Ask for action!!! Want to get 10x more out of your marketing campaigns? Your eMarketing and email marketing? Your B2B lead generation? So many of the direct mail that goes out these days has a ton of information, maybe even a super marketing message that seems as though it should be a lead generation dynamo, but the call to action is merely the main phone number and their web address. No offer, no compelling reason to do something about it today, rather than tomorrow, next week or never. Please understand that this is not necessarily an easy undertaking. For professional services firms especially, most of your competitors can claim almost everything you can claim as a differentiator. The work that you put into creating a unique offer for your prospects can be a huge advantage in starting the conversation and winning the sale. If you take the time to put yourself in the shoes of your prospect thinking of what they would see as valuable and what they would want to take action on, something that they may not be able to get from just anywhere, you are on the right track. Then, if you can stretch even further and think of something so unique that any prospect has to sit up and take notice, you have a compelling offer - a no-brainer offer. Best of lead generation success in your marketing messaging.

How do you keep your marketing from veering off the runway? Avoid Being too plain! Read more... http://tinyurl.com/yfew23j

Establish more credibility and trust faster by providing on-going feedback to market space. Superior marketing professionals foster communication sending messages that reflect feedback they receive from they customer base. As stated earlier, they do this by finding some common ground with their target market/customers and pacing them. They stay in step with them by adapting to the tone, style, and opinions of audience. Click http://tinyurl.com/yzln9dl for more.

Before trying to convince people to do business with you, you must 1st get "in step" with them. Speak their language and communicate at their speed, and in their style. Visit http://tinyurl.com/yje5zmj to learn how to establish credibility & trust by "Getting into Step with your target market."