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Understand how to integrate web strategy with good design. See AftertheNet Web Design case studies & portfolios to know how to integrate branding, usability & positioning for maximum impact

Providing credentials is the 1st step for building trust with your target market. Click http://tinyurl.com/yd2plpb for other requirements.

Secret #1 to Auto-Pilot Marketing: "Unique Value Proposition." Visit http://tinyurl.com/yloj2m8 to read more.

Relate to the Audience (specifically)! At first glance, this may seem a lot like "Be Crystal Clear" or "Aim at the Right Target with the Right Message" or even "Provide Proof Points" and it most certainly is in the fact that all of these Secrets work together to create killer B2B marketing messaging for your Lead Generation and Lead Nurturing campaigns. So, specifically what do we mean here? We mean, when in Rome, do as the Romans do. More specifically, if you are marketing to Law Firms, use relevant messaging for law firms. Use client quotes or case studies from law firm customers. State pains and challenges that they would relate to. Bad Example: "We specialize in working with companies large and small to streamline their document management processes, saving them up to 30% in costs." Better Example: "We work with small to medium sized law firms helping them save up to 30% in document management while virtually eliminating the headaches associated with file document control and eDiscovery." The second example has references to the audience and the specific environment the law forms live in each day. It takes time to get these messages tuned for each of the vertical markets you serve and for each of the audiences in each market. If your company is working hard to figure out how to improve SEO lead conversion, this is one of those areas to focus on. I'm reminded of the old fitness club TV advertisement where the model was finished working out and said into the camera, "Let's face it, if a great body came in a bottle, everyone would have one." It is the same with great, impactful marketing messaging. You have to work at it over time, testing and measuring; tweaking and adjusting until you get it right. Then, you set it on auto-pilot and count the leads.

Ask for action!!! Want to get 10x more out of your marketing campaigns? Your eMarketing and email marketing? Your B2B lead generation? So many of the direct mail that goes out these days has a ton of information, maybe even a super marketing message that seems as though it should be a lead generation dynamo, but the call to action is merely the main phone number and their web address. No offer, no compelling reason to do something about it today, rather than tomorrow, next week or never. Please understand that this is not necessarily an easy undertaking. For professional services firms especially, most of your competitors can claim almost everything you can claim as a differentiator. The work that you put into creating a unique offer for your prospects can be a huge advantage in starting the conversation and winning the sale. If you take the time to put yourself in the shoes of your prospect thinking of what they would see as valuable and what they would want to take action on, something that they may not be able to get from just anywhere, you are on the right track. Then, if you can stretch even further and think of something so unique that any prospect has to sit up and take notice, you have a compelling offer - a no-brainer offer. Best of lead generation success in your marketing messaging.

Search BoosterSM If a prospect is looking for your solution, do they find you online through search? Most companies seem to do a good job of getting one impression on the first page of a search for their solution, at least in local search. Most, however, are surrounded on that first page by the usual suspects of competitors. How more likely would a searching prospect choose to visit your site if the search engine rendered 5 of the 10 impressions for your company? Buyers conduct nearly 75% of their research/information gathering online Sirius Decisions 2009 This program combines the best practices in Search Engine Optimization, Search Engine Marketing and Social Media to ensure that you're not only on top the rankings, but dominate them with multiple rankings in the top 10. Read more about creating Marketing Assets to ensure sales success. If you are interested in more, visit their website. Apollo's central hub for up-to-date B2B marketing, lead generation and nurturing information and best practices: http://blog.apollosmg.com Apollo Sales & Marketing Group http://www.apollosmg.com