Guardian Open Platform: Tools to keep content king | Technology | The Guardian - 0 views
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"The model is free. You can use our content elsewhere in the web. What do we get out of it? We want you to help us build an ad network," said Matt McAlister, head of the Guardian Developer Network.
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To find related Guardian articles, the API can draw on the tagging system from its own content management system, internal search engine for guardian.co.uk provided by Endeca and a related-content service powered by Zemanta. That content is then packaged in standardised formats including XML, JSON and Atom which can easily be added to external sites.
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"The whole idea is to spread out journalism," McAlister said, and APIs can lead to explosive growth.
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