An affective Social Media Marketing Balanced Scorecard considers metrics from four different perspectives:
Financial: Has revenue or profit increased or costs decreased?
Brand: Have consumer attitudes about the brand improved?
Risk Management: Is the organization better prepared to note and respond to attacks or problems that affect reputation?
Digital: Has the company enhanced its owned and earned digital assets?
Forrester Technographics Leiter 2012 - 2 views
1More
FAZ Netzökonom: 4 Prozent der Onliner bestimmen Markenbildung im Netz - 0 views
1More
Social Media: US-Studie zeigt, wohin die Reise geht. | bernetblog.ch - 0 views
2More
The ROI Of Social Media Marketing: More Than Dollars And Cents - 0 views
1More
Social Technographics Defined 2010 - 0 views
1More
Das Social Technographics Profile oder die 1-9-90-Regel - Think Visual! - 0 views
1 - 9 of 9
Showing 20▼ items per page