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Rhoda Maurer

American Climate and Environmental Values Survey (ACEVS) - 1 views

www.ecoamerica.org/...EVS%20Report%20Final%20Web.pdf

environmental values climate change psychograhic research climate values

shared by Rhoda Maurer on 05 Feb 12 - No Cached
  • Rhoda Maurer on 05 Feb 12
     
    The American Climate and Environmental Value Survey (ACEVS) is the third application of sophisticated psychographic research on American environmental and climate values. The goal of ACEVS is to increase the leverage, scale, reach, and most importantly, efficacy, of climate and environmental initiatives by empowering the movement with proven research and methodology for authentically engaging Americans in climate and environmental solutions, bringing these Americans to solutions on their own terms, in context of their choosing, and for their personal benefit.
  • ...1 more comment...
  • Rhoda Maurer on 05 Feb 12
     
    I found this research particularly interesting in thinking about how to approach different people and groups about the issue of climate change,
  • pjt111 taylor on 06 Feb 12
     
    This survey includes a section on what influences people (primarily the media). It also begins with the comment that "cap and trade" is now "toxic." It would be interesting to connect the dots here (as Oreskes & co-author do in Merchants of Doubt), so that we see who was behind the push against cap and trade. Ironically, cap and trade originated as a free market alternative to government regulation of how much pollution could be emitted.
  • Rhoda Maurer on 08 Feb 12
     
    Fred Singer!
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