John F. Kennedy and the Press - John F. Kennedy Presidential Library & Museum - 0 views
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The public loved John F. Kennedy's press conferences, although some of his advisors worried about the risk of mistakes by the president and others thought the press showed insufficient respect for the dignity of his office
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Anne Hulthen on 09 May 14He's making himself not only seem more relatable but more attainable as though we, ourselves, could become friends with the president. As if we were of his same class and he was speaking to us. Given the aspirational nature of late 50s/ early 60s society, it makes sense that this would be a greatly affective strategy. He was also making himself not only a public figure, but a celebrity. Seen on the screen nearly as often as Cary Grant or Humphrey Bogart.
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65 million people
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Here is the example of celebrity and glamour. By presenting himself to the public on his own terms, he therebye marketed himself to them and chose how he would portray himself instead of the media. 18 million watched him on average which is an incredible number. He had some draw that pulled them in, a quintessential thing that made everyone relate to him. Hope? Idealism? Can you commercialize these? Can intangible ideas be marketed?
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even though we disapprove, there isn't any doubt that we could not
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