Navigation: Which one do I use and where in the world do I start?Research
shows that confusing navigation is the number one way to lose
customers. If people have a hard time finding their way around your
website, they're just going to give up and leave. And when you have
great products that really sell themselves like Brainwaves does, you
don't want your navigation to get in the way of a sale. When
you enter on the Brainwaves homepage, there are three different ways to
navigate the site. There is a global horizontal bar organized by age
group. There's a global vertical bar that's not particularly organized
at all and mixes functional (shop by price, age) with topical. And
there's another featured section in the middle that is also organized
by topic, some of which are in the left sidebar and some that aren't.
The housekeeping links such as about us and contact are buried in the
footer. While they need to be there, they also need to be more
prominent "above the fold" (visible without having to scroll).With
the variety of toys for sale on Brainwaves, I like the idea of having
two sets of navigation: one for age and one for toy category. It seems
sensible that people would use one of those two systems to browse.
However, they should be kept entirely separate from each other. Research
also shows that users scan web pages, and won't bother to look at lists
with more than 5-7 links. If you have more than that, break them up
into categories and subcategories that are logical and easy to scan. Always
keep your customers in mind; organize your navigation in a way that
makes sense to them, call each link what they would call it
("educational toys" takes visitors to the home page, so call it
"home"!), and make it easy to scan and browse. If you aren't sure if
your organization or labeling (words in the links) make sense to your
customers, test it! Find a friend who is in your target market and ask
his/her opinion.
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James Kronzer: Scenic Designer Portfolio - 2 views
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In this portfolio it is mostly visual with very few words. This style of portfolio allows his work to do all of the talking. To me it was very powerful and bold. What I liked best about this portfolio: 1.It is quick and easy to navigate 2. The photos are captivating and large so you know what you are looking at 3. The landing page is clean, precise and different then others I've seen (it looks professional). 4. When you glide over the elongated photos of the works he has been involved in, large white titles show up to tell you right away what file you are about to open. Example: photo of the production Cinderella, hover your curser over the image and click! Now you have several more photos to look at, all on the production of Cinderella 5. The main menu is large and bold, always visible. 6. There is a small text that shows up "move your mouse over me" encouraging the host to explore and help navigate the site. 7. I like that there are current projects he is working on, he includes awards he has won and he has both a contact page and a resume (that you can download) My suggestions of changes this portfolio could have are: 1. It could use more text, all I see is the work, but where are his ideas and contributions (his experiences in this field?) 2. Does he draw his designs or make models, how does he work? 3. I did not see an about page-what is he like? 4. There is nothing too personal about him. For example: no picture. 5. Resume is all one size and same color of text, nothing jumps out at you. 6. His name and title could be larger (on each page). Because as you scroll down you loose his name and then you ask your self who's work am I looking at again, because this is good and I want him to work for me! (although all you have to do is scroll up or click on the back button to return to menu... there his name is prominently displayed again) Overall: It was very hard to find anything that this portfolio needs to change because I really like what James has done with
Site Clinic: Easy to Navigate Equals Easy To Buy - 0 views
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