The tourism market has changed considerably thanks to the advent of the Internet and new technologies.

they have conducted many market research targeted to the knowledge of this information. According to research, 33% of users on a sample of 1000 uses the Internet to organize their own holidays. According to other surveys, 89% of tourism businesses now have its own website.

This proliferation of Web sites is no doubt due to strong demand from consumers seeking information. Online Travel Consumers want to have direct contact with the supplier, to find more information and to save, thanks to the Internet reduces the need to use intermediaries and therefore all costs relating to the various tourist enterprises. A high percentage of the online sale of tourist products is held for example by low cost airlines, but also many hotels and tourism service providers of various kinds offer the possibility to book, purchase and pay for the service using tools such as emails and bank transfers and credit card transactions online