It has already led to the generation of new services, such as online brochures and interactive videotext. Technology has the greatest impact on the marketing and distribution of travel but leaves relatively untouched the human-intensive areas of guest-host relations and supplier-consumer relationships. Information technologies applied to the tourism system will increase the efficiency and quality of services provided and leads to new combinations of tourism services

Information and communication technology can be used not only for operational purposes, but also for tactical and strategic managemen

The Internet is not severely sensitive to the economic cycles. However, it is considered that the tourism or hotel sales from the Internet will be much affected by economic changes in those countries, from which the customers are booking or reserving the product. These include changes in economic growth, interest rates, inflation or currency fluctuations that can eliminate tourism organisation’s cost advantage and can have an adverse affect on the margins.