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Gram Richardson

What's the most important part of a SEARCH ENGINE OPTIMIZATION campaign? - 0 views

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started by Gram Richardson on 14 May 13
  • Gram Richardson
     
    If you're like many of the business owners that are just starting to start to see the value of search engine optimization as a marketing device, chances are that you've encounter a great deal of contradictory data. You've probably heard a dozen views of what the most crucial element of your Search Engine Optimization campaign is - everything from links relevant webpage to name tickets and everything in-between.

    The fact of the matter is that selecting the right keywords and key phrases is the single most important part of any SEO campaign. You may never obtain any ranking for them if you choose keywords that are too competitive, and if you choose keywords that nobody searches for you will not receive any traffic even if your website rates #1. That's why it is so important to set a little extra effort into your keyword collection or employ an expert to do it. Let's say that you're a agent in Tampa, Florida who wants to generate additional business from the internet. While it might appear great to a target the keyword phrase "real estate" since it gets over 67,000 searches each day, you'd really be much better off targeting a phrase like "tampa bay waterfront real estate" which gets about 6 searches each day. Readers searching for 3-4 term keyword phrases are more likely to change to customers than those searching for more general keyword phrases. When combined with your competition you'll experience to get a common term like "real estate" you're ROI easily dissipates, regardless of the large number of daily searches. You have to take into account that someone using the keyword "real estate" could be any number of people beyond our target market, such as a looking learn about plumber chicago il for common real houston plumbing estate information, a person looking for a job in real estate, or a looking for real estate in an area that you don't serve.

    By choosing keyword phrases based on traffic, relevance and competition you'll get the highest ROI from the Search Engine Optimization strategy and see results faster.

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