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The annual UK-wide public awareness campaign, Ask Your Pharmacist Week, organised by the National Pharmacy Association (NPA), has begun today (4 November). The campaign theme, "Professional and Convenient Healthcare, from Your Local Pharmacy Team", aims to highlight the skills and knowledge of community pharmacists and the wider pharmacy team, and their track record of safely delivering clinical services. Furthermore, it emphasises that community pharmacists work closely with GPs and the rest of the local healthcare team to make sure patients get the best possible care. The central message of this year's campaign is: "Your local pharmacy team is highly skilled and well equipped to provide convenient clinical care, including treatment for common illnesses, as part of the wider local NHS team." Throughout the week, pharmacies across the country will promote their expertise and services, including NHS-supported treatments for common ailments.