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Ian Forrester

Channel 4 shows off personalised audio with creepy Alien: Covenant ad that knows your name | The Drum - 0 views

www.thedrum.com/...en-covenant-ad-knows-your-name

shows personalised drum name alien creepy audio viral video perceptivemedia social media perceptive tv

shared by Ian Forrester on 16 May 17 - No Cached
  • Ian Forrester on 16 May 17
     
    Channel 4 is bolstering its video on demand advertising package with a new ad format that can directly address viewers by their name. Accessing registration data, the company can directly address viewers with an audio personalised digital ad campaign.
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