Stories Synchronize Brains | Neuromarketing - 1 views
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Noah Sparks on 22 Aug 10The researchers found that when the two people communicate, neural activity over wide regions of their brains becomes almost synchronous, with the listener's brain activity patterns mirroring those sweeping through the speaker's brain, albeit with a short lag of about one second. If the listener, however, fails to comprehend what the speaker is trying to communicate, their brain patterns decouple.