Change This - Brands Are People Too - 0 views
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william doust on 17 Jun 10"| Brands Are People Too By Joy Panos Stauber Published Dec. 9, 2009 8:27 p.m. "When you talk about 'Branding,' you are not discussing a superficial activity. More and more business people are finally starting to understand that. A Brand is not a veneer you apply to make a business (or product or service or idea) appealing to its intended audience. Instead, a Brand begins to exist when a business has something to offer to the world-values, services, or products. From there, the Brand's work is to articulate those unique attributes and strive to communicate them the right way, and to the right people. Even so, a Brand is not what a business says it is. It's what the consumer ends up perceiving it to be." "