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"Issue 64 - 02 | Meaningful Digital Strategy: The Next Evolution of Marketing By Bob Gilbreath Published Nov. 11, 2009 10:02 p.m. "Four years ago, I grew frustrated with the lack of brand investment in digital marketing and set out to understand the fundamental reasons why this promising new space was still only attracting a small sliver of marketers' multi-million-dollar budgets. I discovered that the issue was bigger than tiny click-thru rates and cautious organizations. Rather, there was a need for an entirely new way of approaching marketing strategy from the ground up. The interruptive, tell-and-sell model of slick ad copy and buying eyeballs by the thousands was already showing strain, and most digital advertising tactics were simply replicating this failing marketing model. I set out to discover an alternative path, starting with the handful of our clients that had put digital in the forefront of their strategy, and then broadening my vision to companies that seemed to be enjoying success with a completely different course. I found that these organizations had a common approach: People were choosing to engage with their marketing and they were using marketing itself to add value to their customers' lives. I called this approach 'Marketing With Meaning'and captured the model in a book that was recently released: The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning. This manifesto brings my search full circle, providing a supplement to The Next Evolution of Marketing that specifically focuses on how brand managers must reset their digital strategy to win customers in this new space.""

"Issue 70 - 06 | The Power of Passionate Creatives By John Hagel III, John Seely Brown and Lang Davison Published May 5, 2010 11:00 a.m. "We all have passions. Some of us have been fortunate enough to pursue our passions as our professions. Most of us have not. […] But all too often those who are passionate about their work are frustrated with their employers and bosses. They are not satisfied. Far from it. They want to do more, but they feel held back. This manifesto is for them-the "passionate creatives" of the world. Together passionate creatives have more power than they realize. But that power comes from a surprising place." "

Blurb makes it easy to publish your own books with their downloadable software. The site has tons of tips and video tutorial too. And if you want you can add your own ISBN (by getting it elsewhere). The downside is that curently there is no marketing prog. to put your books on lists for other bookshops to buy your creation.- although entry level book sofware design lowers the barrier to wood be publishers - so they can join in.

"Issue 64 - 03 | Social Response Capitalism: Today and Tomorrow By Bruce Piasecki Published Nov. 11, 2009 9:47 p.m. "I believe we need something no less than a new kind of leader. Most social commentators today, from Sarah Palin to Barack Obama, note that we need leaders we can trust, leaders who can compete on price, quality and social needs-from avian and swine flu, to new forms of energy, and better cars, computers and homes. We need to combine the best that MBAs get with what Masters of Public Administration know and get in their experiences of a lifetime. How is this possible? And where will they work? This essay explores what I mean by social response capitalism-sometime quite necessary but still missed by Fox News and the Heritage Foundation, as well as by most of the liberal leaning members of our thought establishment. Is this a new form of capitalism? Is it a deviant form of socialism? Or simply a new way to compete in a smaller more integrated and globalized world?" "