A Very Brief Primer: Measuring the Return on Investment of Nonprofit Technology | NTEN - 0 views
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Ron McKee on 21 Apr 11"ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. ROI can help your organization avoid a technology purchase that is a huge mistake or avoid not investing in a technology that could return many dividends."