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Multi Store Ecommerce, in recent times, has been the buzzword. Started off with Amazon and eBay, but now there are many have attracted high valuations. The most important factor for its success is the absence of geographical boundaries, can say.

As online shopping industry grows, multi-channel ecommerce is superficially growing too. Whether you are a small or a mid-size ecommerce retailer, it is highly recommended for you to take a step towards multi-channel, multi-location based ecommerce strategy to deliver the best experience to drive success.

Being cautious is wise, but ignorance is an entirely different ball game. Such ignorance and lack of judgement are what made Kodak - a multi-million dollar company - buckle under the pressure and go bankrupt.

We, merchants have this kind of assumption like more variety means an increase in sales. Say, a supermarket aisled with fridges packed with different flavoured yoghurts and shelves crammed with multi-coloured cereal boxes doesn't bring any good to the sales unless they turn out to be the best choice. It's the same for online retailing.